Posted by Barney Beal, Content Director, NetSuite

With the holiday season just around the corner, most retailers are likely finalizing their plans for this season’s marketing campaigns. So we asked the talented team of marketing strategists from Bronto Software to share the questions they hear most when it comes to doing holiday marketing right.

The result: Ask the Strategist, a three-part video series full of valuable advice to help you make the most of your holiday campaigns.

Up first, the strategists discuss the key must-have campaigns for the season.


The second installment offers insight into holiday sending frequency. What is the right number of messages to send? How often should you send?

Finally, the team shares some thoughts on holiday email performance trends. What metrics should you expect? And how do you achieve the best performance?

For even more tips and inspiration for a spectacular holiday season, check out Bronto’s Holiday Resource Center.