NetSuite ERP for Advertising & Marketing Agencies

Control campaigns, clients, and cost centers from a single platform, where real-time insights into project profitability, media performance, and agencywide operations are always right within reach.

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What is NetSuite ERP for Advertising & Marketing Agencies?

Advertising and marketing agencies face a constant challenge: Deliver creative excellence while maintaining operational efficiency and profitability. NetSuite ERP for Advertising & Marketing Agencies is a unified cloud platform tailored to meet the distinct needs of project-driven firms, from initial client pitch to final invoice and revenue recognition.

Improve agency operations for better results

Agency solutions

NetSuite replaces disconnected project, finance, and campaign management tools to help agencies optimize operations, maximize billable utilization, and make faster, more profitable decisions that keep clients happy and campaigns profitable.

NetSuite ERP for Advertising & Marketing Agencies features

From pitch to freelance and media purchasing to paid invoice, NetSuite ERP for Advertising & Marketing Agencies helps manage the full project lifecycle with tighter financial controls, faster closes, and more accurate reports.

Accounting

Automate reconciliation, WIP tracking, billing, and GAAP-compliant revenue recognition for project- and media-based work. Support complex billing models—retainers, fixed fee, time and materials, and more—and roll everything into the general ledger for up-to-date financial clarity.

Financial management

Monitor project burn, campaign margins, and agencywide cash flow with the click of a button. Finance leaders can forecast seasonal cycles, produce accurate reports, and get the data they need to control costs—without wrangling spreadsheets or siloed systems.

Global business management

Unify operations across multiple agency offices, business units, or global subsidiaries with multicurrency billing, tax localization, multilanguage support, and subsidiary rollups. Central dashboards let executives monitor account performance and financials spanning brands, offices, and countries.

Enterprise performance management

Generate budgets, forecasts, and reports on clients, campaigns, departments, and locations. Track delivery versus targets for revenue, resource utilization, and cost controls with configurable, live dashboards that support long-term planning and course correction.

Resource management

Assign the right creative, media, or production staff to jobs based on skills, capacity, and availability. NetSuite gives project managers instant visibility into who’s working on what, helping agencies increase staff utilization and reduce reliance on freelance.

Project management

Track timelines, deliverables, and job profitability from a central dashboard. Link estimates, budgets, tasks, time, and expenses to each campaign so teams stay on schedule and content producers can manage burn and protect margins.

Expense management

Submit and approve out-of-pocket expenses from the studio, set, or client site. Integrated expense tracking links directly to projects and clients so billable costs don’t fall through the cracks and team members are reimbursed promptly.

Inventory management

Monitor and manage printed materials, promotional goods, and on-hand production assets for all locations. Reorder triggers and stock alerts keep sites stocked with the right materials to meet campaign deadlines without costly oversupply.

Order management

Accelerate the pitch-to-cash cycle by automatically turning estimates into projects, tasks, and vendor orders—without rekeying data. Link hours, media buys, and deliverables to client records automatically to minimize errors and enable timely, accurate billing.

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For someone that is growing and needs to get a 360-degree view of the company there’s no other platform that can do it like NetSuite. We’re proof of that.

Chris Pappas, Founder and CEO, Forthea

NetSuite ERP for Advertising & Marketing Agencies benefits

Expedite project-to-cash. Convert estimates into jobs, track time and media, and generate invoices automatically, shortening billing cycles and freeing teams from manual work.
Improve resource utilization. Assign the right creative, media, and production staff based on skills and capacity to boost billable hours and lower freelance spend.
Gain visibility into profitability. Dashboards surface margin by client, campaign, and department to help leaders adjust staffing, pricing, or scope before budgets are blown.
Accelerate the financial close. All project, time, and vendor data flows into one system for faster, more accurate closing and reporting—no spreadsheet consolidation required.
Support scalable growth. Integrated task scheduling, dependencies, and approvals keep teams on track, minimizing missed deadlines and protecting client satisfaction.

Challenges NetSuite ERP for Advertising & Marketing Agencies solves

Inaccurate, delayed invoicing. Automate estimate-to-invoice workflows to keep every hour, expense, and media buy billed on time and in full.
Data fragmentation. Centralize creative, media, and financial data so teams make decisions from a single, authoritative source.
Expense leakage. Capture receipts on mobile, route approvals instantly, and link costs to jobs to make certain that every billable expense is recovered.
Planning bottlenecks. Replace spreadsheets with integrated project scheduling that assigns resources, tracks deadlines in real time, and keeps campaigns on track.
Media reconciliation errors. Automatically track actual vendor buys against estimates to reduce manual matching and disputed invoices.

SuiteSuccess – Your proven path to success

Leveraging more than 25 years of experience working with tens of thousands of organizations, across all industries and business sizes, our SuiteSuccess customer lifecycle methodology helps customers transform their business. It starts by building an AI-powered, integrated business suite with industry-specific solutions. Then we engage with your business to ensure that we’re addressing your specific needs and guiding you along the way on how to best consume and optimize NetSuite to solve challenges of today and the future. This approach helps ensure customers experience faster time-to-value, better ROI, and greater employee adoption.

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How much does NetSuite ERP for Advertising & Marketing Agencies cost?

Companies of every size, from prerevenue startups to fast-growing businesses, have made the move to NetSuite. Looking for a better way to run your business but wondering about the cost?

Users subscribe to NetSuite for an annual fee. Your license is made up of three main components: core platform, optional modules, and number of users. There is also a one-time implementation fee for initial setup. As your business grows, you can easily activate new modules and add users — that’s the beauty of cloud software.

NetSuite ERP for Advertising & Marketing Agencies Software is available as an add-on module.

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