When a company grows as fast as W2O Group has, niche accounting software no longer will do. As the integrated marketing firm's head count swelled from 80 to 425, its organizational complexity also grew, and its previous system couldn't handle the emerging multi-subsidiary structure. W2O needed a solution that was not only more scalable, adaptable and flexible, but also provided tighter financial controls.
San Francisco, Calif.
Advertising / Marketing
$86.4 million (2014)
Rebus Software's Paprika
FinancialForce, SAP Business One
"With NetSuite, we are able to see any potential issues ahead of time, which allows us to become very proactive rather than reactive." W2O Group