Oxford Road Ad Agency Combines Creative with Analytics to Deliver Results

Founded by a former Clear Channel executive, Oxford Road has become a leading advertising agency providing not only creative input but a messaging design and auditing program focused on media, measurement and messaging, with analytics spanning 71 data points. It helps clients scale from test programs to seven-figure ad buy programs across radio, TV and the internet. Clients include Ring, Boll and Branch, and Lending Tree.


COMPANY

Oxford Road

LOCATION

Sherman Oaks, Calif.

INDUSTRY

Advertising Services

EMPLOYEES

25-100

SYSTEMS REPLACED

Advantage, QuickBooks

NETSUITE PRODUCT IMPLEMENTED

SuiteSuccess for Agencies

IMPLEMENTATION PARTNER

NetSuite Professional Services

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“Since implementing NetSuite, our customers are very satisfied with the output they’re getting. They’re talking to one person versus multiple departments” Stewart Ellner, Vice President of Finance, Oxford Road

A Modern Approach to a Diverse Media Landscape

Expansion into podcasts, YouTube
Oxford Road saw tremendous growth after it expanded into podcast and radio. It is now extending into YouTube and television advertising to offer even more to its clients. It now counts 35 different clients, some doing as much as $20 million of advertising through the firm.
Integration with Strata ad buying paramount
When Stewart Ellner was hired, the vice president of finance quickly realized that the existing Advantage accounting system would not be able to continue to support the firm’s growth. Reporting and integrations, particulatly the Strata ad buying platform, limited visibility.
Fifth time with NetSuite the charm
Having implemented NetSuite at four other companies, Ellner was confident the cloud ERP system would work for Oxford Road. With the SuiteSuccess for Advertising and Media Companies solution, it can now give clients detailed invoices integrated with Strata, while month-end close and reporting have improved dramatically.
ERP + CRM = client satisfaction
Oxford Road plans to give customers even greater detail and insight into their advertising campaigns, eventually implementing NetSuite CRM to complement its ERP deployment. It also plans to add NetSuite’s project management capabilties to better manage operations.

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