Create and execute effective campaigns that drive leads

What is NetSuite Marketing Automation?

NetSuite CRM marketing automation capabilities easily automates your entire marketing process. Align campaigns and programs with your sales team. Generate highly qualified leads that are ready for sales engagement. Establish a framework to target, build, execute and measure the success of marketing campaigns — and take the complexity out of lead qualification and conversion. Track and measure a prospect’s activity, identify when a lead meets known buyer-readiness conditions, and pass that lead to sales as soon as it meets your pre-defined criteria.


Targeted Marketing Campaigns

Segment data to deliver personalized marketing campaigns based on demographics, purchase trends, response patterns and support histories. Automatically deploy campaigns across all customer touchpoints to move leads through your sales process.


Optimize Marketing ROI

Manage, track and analyze all marketing campaigns — including email, direct mail, events and multi-channel campaigns — in a single application. By measuring performance in real-time, you can continually fine-tune your campaigns and maximize ROI.

By unifying systems, we now have a 360-degree customer view allowing us to deliver consistent, personalized experiences across all channels.

Mark Fitzgerald
COO, POS Supply Solutions

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NetSuite Marketing Automation Benefits

  • Effective Campaign Management. Automate the execution of marketing campaigns across multiple channels, including website, email, events and social media.
  • Improve Sales Collaboration. Align marketing and sales goals and improve collaboration by quickly converting leads into customers.
  • Measure Campaign Performance. Analyze campaign statistics and ROI from the start of a marketing campaign to the final order transaction.
  • Shortened Sales Cycle. Segment data to craft personalized campaigns for your products and services. Deliver highly relevant content to prospects at the right time and guide them through the buying cycle.

NetSuite Marketing Automation Features

Automate multi-channel marketing campaigns that align with sales efforts. Quickly convert leads to opportunities and provide sales teams with access to detailed intelligence in real-time.

Marketing Automation

Automate your entire marketing process, allowing you to better align campaigns and programs with your sales team. A framework enables marketing to target, build, execute and measure the success of campaigns — taking the complexity out of lead qualification and conversion. Enable rapid response to maximize the value of opportunities.

marketing automation screenshot

Campaign Management

Create and track targeted, personalized marketing campaigns based on demographics, purchase trends, response patterns and support histories. Coordinate your activities across multiple channels — including email, direct mail and events — to provide more consistent and relevant brand engagements. Manage end-to-end email marketing campaigns with NetSuite's database management, segmentation, email personalization and SPAM-compliant auto-unsubscribe capabilities.

campaign management screenshot

Landing Pages and Forms

With native web-to-lead forms, as soon as your prospect completes a form, lead details and other critical information are entered into NetSuite CRM in real-time and routed immediately to the right salesperson. Sales instantly receives leads with detailed information, so they are empowered to quickly respond, increasing conversion rates. Improve sales productivity with detailed analysis of interactions, including phone calls, tasks, meetings and notes.

Landing Pages and Forms screenshot

Lead Reporting and Analytics

Get complete insight into your marketing efforts — by program type, lead source and promotion — in real-time. Track lead-to-revenue to measure ROI of lead-generation programs. Analyze campaign statistics and ROI from the start of a marketing campaign to the final order transaction. Categorize and assess the number of touchpoints needed to move a lead through your sales process.

lead reporting and analytics screenshot

Challenges NetSuite Marketing Automation Solves

  • Aligning Marketing Campaigns with Sales. Optimize the marketing and sales funnel by attributing qualified leads and sales to specific marketing campaigns.
  • Engaging with New Leads. Capture leads from your website and automatically populate the CRM in real-time so leads are immediately routed to the right salesperson.
  • Marketing Campaign Attribution. Automatically manage sales and partner quotas, and process commissions and referral bonuses end-of-month or end-of-quarter.

How Much Does NetSuite Marketing Automation Cost?

Companies of every size, from pre-revenue startups to fast-growing businesses, have made the move to NetSuite. Looking for a better way to run your business but wondering about the cost?

Users subscribe to NetSuite for an annual license fee. Your license is made up of three main components: core platform, optional modules and the number of users. There is also a one-time implementation fee for initial setup. As your business grows, you can easily activate new modules and add users — that’s the beauty of cloud software.

Marketing automation capabilities are part of NetSuite CRM, which is included with the NetSuite platform. Additional user licenses required.

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