That Pet Place Scales Its Multichannel Retail Business with NetSuite


That Pet Place

Company

That Pet Place

Location

Lancaster, Pa.

Industry

Retail

Application Replaced

Systemax PCS

Solutions

Inventory Management
CRM
SuiteCommerce

IMPLEMENTATION PARTNER

NetSuite Professional Services


"We've had a big advantage in cost savings by moving ecommerce content management from IT to back-office staff because NetSuite is so easy to use." That Pet Place

Customer Success

  • Multi-channel retailer of aquarium and pet products has gained new visibility and control over the business since implementing NetSuite’s integrated solution for ERP, CRM and ecommerce.
  • Real-time data and on-demand financial reporting enable That Pet Place to better monitor business conditions and adapt to changes.
  • NetSuite CRM enables a single view of customer activity across company’s SuiteCommerce-based website, 110,000-square-foot retail superstore and call center.
  • That Pet Place also uses CRM data for aggressive B2C and B2B email marketing and a loyalty program used by 96% of retail customers.
  • Workflow automation and ease of use enables back-office staff to manage ecommerce site, rather relying on than higher-priced IT professionals.
  • Single data set covering products, finance and customers has eliminated redundant manual work.
  • NetSuite has provided agility to help That Pet Place grow sales through its B2B channel to universities, government agencies, museums and other institutions.
  • That Pet Place has streamlined processes to procure roughly 20,000 SKUs from about 250 suppliers.

Challenges

  • Previous Systemax PCS system lacked robust accounting and financial reporting capabilities.
  • Staff was forced into labor-intensive workarounds using spreadsheets that hurt productivity and visibility into the business.
  • High-priced IT personnel were needed to manage and update content on complex Systemax ecommerce site previously in place.

Solution

  • Selected over Microsoft Dynamics AX, Salesforce and JDA Ecometry, NetSuite's integrated cloud business solution was viewed as ideal for the multi-channel business.
  • Demand planning solution from NetSuite partner Valogix improves inventory forecasting and helps enable costly stock-outs resulting in a reduction of inventory carrying costs by more than 10%.
  • Warehouse management solution from NetSuite partner eBizNET helps accelerate pick, pack and ship and fulfillment processes and improved order processing efficiency by 30%.

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