Customer Relationship Management (CRM) Articles | NetSuite

15 Key CRM Benefits for Businesses

Keeping your customers and winning new ones when competitive offerings are just a few clicks away is not an easy task. That’s why customer satisfaction and good customer relationship tactics are so important. Fortunately, customer relationship management (CRM) tools can…

crm benefits

20 CRM Use Cases for Business Growth in 2023

Strong customer relationships are key to driving sustained revenue growth and profitability. That’s why, according to Grand View Research, more than 90% of companies with more than 10 employees use customer…

crm use cases

CRM 101: The Ultimate Guide

Strong customer relationships are critical for any growing business. But as a company expands, it becomes more challenging to keep track of information about clients and prospects…

crm 101

CRM Dashboard: KPIs, Examples & Template

Sales teams have used metrics to track progress and success for decades. But the reports of yesterday were static, overwhelmingly detailed and incompatible with how the human brain converts information into insight…

crm dashboard

CRM Requirements Checklist & Free Template

How to define clear requirements that help choose a CRM that improves sales, marketing and customer service. Includes free requirements checklist.…

crm requirements

Customer Experience Explained: Strategy, Tips & Metrics

Adopting a consumer-centric approach is paramount to the success of your business. It leads to happier customers, who, in turn, become more loyal to your brand, delivering increased revenue. Plus, customers who…

customer experience

How to Measure the ROI of CRM

Sales is powered by information and data. The more you know about your customers, their needs and their history with your company, the more effective your sales team can be. But between managing relationships with…

crm roi

How to Sell to Enterprise Customers

Through sheer grit and determination, you’ve built a solid business with a stable of devoted small and midsize customers. Now it’s time to stalk that elusive, hard-to-capture enterprise…

selling enterprise customers

What is CRM?

Customer relationship management (CRM) refers to methodologies, software and Internet capabilities that allow companies to manage their relationships with current and potential customers. Companies often use…

What Is Customer Retention? Importance, Metrics & Strategies

Customer retention plays a crucial role in the success and lasting sustainability of a business. When done right, it can also increase a company’s profits. The key to a high customer retention is to determine what’s causing customers…

customer retention

Accounting Articles

Accounting

Learn about accounting tools, methods, regulations and best practices.

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Business Strategy

Set your business up for success, then make moves that maximize opportunities.

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Cloud/SaaS

See why life is better in the cloud.

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Commerce

Make your ecommerce operation profitable and your customer experience engaging.

CRM Articles

CRM

Maximize the value from your customer interactions.

Data Warehouse

Data Warehouse

Transform all your data into business intelligence for greater insights and faster decisions.

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ERP/Back Office

Manage all the assets and resources of a company.

Financial Management

Financial Management

Navigate regulations and improve existing accounting processes, including financial planning and budgeting.

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Human Resources

Fuel your teams for high performance and growth.

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Inventory Management

Keep your business efficient and productive with our thorough guides to inventory management.

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PSA

Integrate accounting systems for greater visibility.

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Small Business

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