Clark Street Sports Unifies, Expands its Omnichannel Business with NetSuite

The expanding retailer of Chicago-themed sports apparel struggled to meet customer expectations for seamless, omnichannel shopping experiences. And data spread across disparate, on-premise systems hindered growth by requiring labor-intensive and error-prone processes to manage six retail stores, an ecommerce website and a warehouse full of inventory. Problems compounded when a Chicago team advanced to the postseason, making it difficult to efficiently meet a spike in product demand.

Company

Clark Street Sports

Location

Chicago, Ill.

Industry

Retail

Systems replaced

Microsoft Dynamics Retail Management, Xcart

NetSuite Products Implemented

ERP
NetSuite Site Builder
POS

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“Our customer base spans every living generation. NetSuite has enabled us to build amazing brand experiences no matter the shopper, while streamlining our business for agility and growth.” Philip De Leon, Co-owner, Clark Street Sports

A Unified Customer Experience

Connected stores, website and warehouse: Clark Street Sports deployed NetSuite’s cloud-based solutions for ERP, ecommerce and point of sale, generating a single source of truth, in real-time, for order, inventory and customer data. Armed with that information, the company delivers seamless omnichannel customer experiences, including buy online, pick-up in store and ship from store.

Better insight, more personalized service: A single view of the customer provides Clark Street Sports with real-time insight into shoppers’ interests and preferences to create consistent, timely, relevant and personalized engagements that build brand loyalty, advance the shopping journey and increase repeat purchases.

Ongoing business transformation: With NetSuite, the company has expanded to 12 retail locations with plans for further growth. NetSuite’s cloud-based solutions and seamless upgrades twice a year ensure Clark Street Sports is always running the latest technology to provide stellar shopping experiences.