Model Context Protocol, or MCP, is a structured approach for defining, orchestrating, and enforcing the parameters under which AI models will fetch an organization’s data relevant to the tasks they undertake. Implementing MCP helps maximize AI effectiveness by providing a standardized way to give sophisticated AI agents the data they need to do their jobs.

What Is Model Context Protocol?

Model Context Protocol is a standardized method that artificial intelligence models can use to manage and share data and maintain context during exchanges within a workflow or system. MCP defines how different AI agents, services, or models share information, providing consistency and relevance in responses or outputs. MCP is implemented as a server, and the AI systems that use it are clients, retrieving information in a standardized way.

MCP can benefit chatbots, knowledge retrieval agents, workflow automation tools, or any AI-driven system that depends on a shared understanding of current and previous exchanges and the data available for use. By providing an open protocol, MCP helps organizations create reusable services and tools that can be employed by their AI agents.

Model Context Protocol Explained

At its core, MCP governs the synchronization of relevant data among AI models and agents and the organization's data stores. In practice, it lets architects define and standardize the data structures, metadata, and rules that communicate what the AI needs to “know,” including user queries, histories, preferences, roles, security settings, and other relevant data.

For AI-powered workflows, maintaining the right context is crucial. Consider an intelligent virtual assistant supporting a high-growth retailer. To provide relevant answers—or efficiently pass the customer along to a human for support—the agent must accurately retain details about the customer’s previous questions, responses, and preferences. MCP provides a standardized method for this exchange. MCP can also support managing operational guidelines such as when to reset, merge, or discard context, and how to deal with privacy or compliance requirements when handling context-rich data.

Why Is Model Context Protocol Important?

Without clear protocols governing data exchanges to support ongoing context, AI agents can lose track of previous exchanges and become inconsistent in their responses. This can frustrate customers and employees, reduce trust, and make it difficult for teams to build or scale AI-driven processes.

Effective use of MCP provides a standard for collaboration among AI modules, helping to support consistent outputs, and helps protect against data misuse. That makes MCP highly useful for teams working with complex or sensitive information.

Key Advantages of Model Context Protocol

  • Consistency: MCP supports accurate sharing of information across AI components, reducing the risk of ambiguity or error.
  • Enhanced user experience: With contextual information accurately maintained and exchanged, AI agents can deliver more personalized, relevant interactions.
  • Interoperability: MCP allows diverse AI models and platforms to use a single, well-defined method for accessing an organization’s data.
  • Scalability: By standardizing how data is exchanged, MCP helps businesses grow their AI capabilities and simplifies the development of new agents and applications.
  • Security and privacy: Clearly defined protocols make it easier to track, manage, and audit data use, supporting compliance with laws and regulations.

Steps to Building or Using Model Context Protocol

Organizations looking to set up an MCP server should first lay some groundwork to make sure the implementation supports the needs of all stakeholders.

  1. Define context needs: Assess what information each AI agent or system component requires. That list might include conversation history, session timeouts, preferences, or other data agents need to do their work.
  2. Standardize data structures: Create clear, well-documented formats for exchanging data, such as using JSON documents supported by rich metadata.
  3. Set exchange rules: Establish when an exchange should be updated, overwritten, retained, or cleared. Incorporate triggers based on workflow events, user actions, or privacy requirements.
  4. Add the API to agents and apps: Integrate MCP mechanisms into each AI agent or system module to give them the ability to automatically send, receive, and validate information and context.
  5. Audit and monitor: Select and provision tools and processes that will let you monitor exchanges for compliance, accuracy, and performance. This is especially important in regulated sectors, such as healthcare or finance.
  6. Refine based on feedback: Collect input from lines of business, technology teams, customers, and other end users to identify what needs improving, and adapt the protocol as needed to accommodate new workflows or rules.

Model Context Protocol offers an exciting foundation for collaboration, transparency, and reliability in AI-powered operations. As high-growth companies begin to create their own AI agents and complex automations, adding MCP to the mix will help deliver consistent results and contribute to a secure and efficient development process.

Model Context Protocol FAQs

What is MCP and how does it work?

MCP is a set of rules, formats, and practices that AI models or agents use to share contextual information. It standardizes how data—including conversation history, preferences, or security roles—is exchanged, updated, or deleted between AI components, helping sustain accurate and relevant operations.

What is the Model Context Protocol in healthcare?

In healthcare, MCP helps AI agents and clinical applications maintain a consistent, compliant understanding of patient data, workflows, and permissions. By structuring exchanges, MCP supports privacy, for example, with PHI or PII rules; simplifies communication across systems; and improves care coordination without introducing unnecessary security or compliance risks.

What is the difference between MCP and RAG?

While both MCP (Model Context Protocol) and RAG (retrieval-augmented generation) involve AI workflows, MCP governs the exchange and maintenance of context between AI agents or systems. In contrast, RAG combines neural text generation with retrieval from external knowledge bases to enhance the AI’s output accuracy and relevance. RAG benefits from reliable context, but MCP is the protocol that defines how such context is managed and shared.