RST Brands Meets the Demands of a Fast-Growing Supply Chain With NetSuite

After morphing from a supplier of gift & game room products into a supplier of furniture and home organization solutions for ecommerce retailers, RST Brands could not continue to depend on QuickBooks to support its complexities. Managing two extensive web stores, an ever-growing list of products and a complex ecosystem of retail partners, they set out in search for a single, customizable system encompassing ERP, CRM and ecommerce. The search led RST Brands to NetSuite.

Company

RST Brands

Locations

Salt Lake City, Utah; Ningbo, China

Industry

Manufacturing, Wholesale Distribution

SYSTEM REPLACED

QuickBooks Enterprise

NETSUITE PRODUCTs IMPLEMENTED

ERP
CRM
NetSuite SuiteCommerce Advanced
Bronto Marketing Platform
Inventory management
Order management
Warehouse management

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“NetSuite allows RST Brands to efficiently process EDI transactions in real-time, allowing fulfillment in a 24-hour window.” RST Brands

Ready For The Next Stage

An end-to-end solution: NetSuite provides RST Brands with an end-to-end, cloud-based solution from procurement, warehousing, logistics, order management, CRM, ecommerce and marketing automation. The company has leveraged the platform to streamline its B2B business and to support direct-to-consumer sales through its RSTbrands.com and Flowwall.com websites.

Improvement all around: Since its transition to NetSuite, RST Brands has seen consistent improvement in conversion rates, website visit duration and supply chain execution. NetSuite gives RST Brands flexibility in its B2B operations, such as kitting orders across three distribution centers and fulfilling orders directly to consumers on behalf of its retail partners, including Costco, Wayfair.com, HomeDepot, Lowes, Target.com, Houzz.com and Amazon.com.

Personalized customer engagement: RST Brands is using NetSuite and the Bronto Marketing Platform to further customize its outreach. Using browse recovery data, they’re capturing shoppers’ browsing behaviour and automatically delivering personalized messages that are resulting in 70% open rate and 15% conversion rate.