Danielle Tarp

Oracle NetSuite Corporate Communications

NetSuite announces NetSuite for Media/Publishing companies, delivered via SuiteBundler

New Vertical Solution Helps Address Media/Publishing Industry-Specific Needs

SAN MATEO, Calif.—October 24, 2007—NetSuite Inc., a vendor of on-demand, integrated business management application suites that provide Accounting/ERP (Enterprise Resource Planning), CRM (Customer Relationship Management) and Ecommerce functionality for small and medium-sized businesses and divisions of large companies, today announced NetSuite for Media/Publishing, a new vertical solution delivered via SuiteBundler. (Please see accompanying press release "New SuiteBundler From NetSuite Makes 'The Service as Software' Revolution A Reality.") Designed to target media/publishing companies of all sizes, NetSuite for Media/Publishing provides publishers, advertisers, magazines, e-zines and other media outlets with a solution to address their specific vertical processes and needs. This solution addresses the following needs that are key to their business success — better management of the advertisement buying and renewal process; simplification of advertisement order management; improvement of campaign ID management; and access to better business intelligence. For more information about NetSuite for Media/Publishing, please visit

"SuiteBundler is the new technology that has made verticalization a reality in the SaaS application world," said Mini Peiris, Vice President of Product Management at NetSuite. "Tailored solutions can now be deployed easily in large scale distribution for any industry. Working with our customers, we have incorporated all the key elements of media/publishing processes into NetSuite for Media/Publishing. With SuiteBundles created to target each business requirement required to run a successful media/publishing company, at the click of a button, customers get a comprehensive solution tailored for their industry."

SuiteBundler Powers NetSuite for Media / Publishing
Typically media/publishing companies of all sizes — regardless of whether it is online media, print media, or others — in order to succeed and stay competitive, all need a software solution that is tailored to and can address their specific business needs. NetSuite's new offering for Media/Publishing delivers a host of SuiteBundles targeting each factor that plays a role in the success of any media/publishing company, including:

  • Insertion Order SuiteBundle Simplifies Complex Advertisement Order Management — Media and publishing companies have found it difficult to simplify the complexities of 'advertising order management.' For example, when a call comes in to place an ad in the publication — say, two different page locations in six different magazine issues, typical order management systems have to create six line items separately. NetSuite for Media/Publishing streamlines this workflow so they can be entered as one item being purchased and automatically split them out as needed for financial compliance and effective mining of purchase data after-the-fact.
  • Advertiser Billing SuiteBundle Simplifies Complex Invoicing and Collections — Complex advertiser invoicing and collections process are simplified, in addition to handling billing by CPM (cost per thousand), as well as integration with advertising servers for synchronization of impression and verification data. Invoices are also auto-generated to bill advertisers as each 'campaign' is complete on the order.
  • Campaign ID Management SuiteBundle Provides Better Tracking — Individual display ads or campaigns are monitored with NetSuite for Media/Publishing, providing 'Ad Server ID' tracking, and offering advanced integration tools to synchronize campaign and insertion order numbering.
  • Business Intelligence SuiteBundle Delivers Accurate and Real-Time Reporting — From top-level executive to ad account managers, the entire Media/Publishing organization is further empowered with Dashboards and reporting tailored for Insertion Order forecast and bookings, campaign status and impressions reporting, pending advertisement fulfillments and run sheets.

The first group of customers using NetSuite for Media/Publishing includes:

Torstar Digital (, is Torstar Corporation's digital division. Torstar Corporation is a broadly based media company listed on the Toronto Stock Exchange (TS.B). Its businesses include the Star Media Group led by the Toronto Star, Canada's largest daily newspaper, and digital properties including,,, Workopolis and Olive Canada Network; Metroland Media Group, publishers of community and daily newspapers in Ontario; and Harlequin Enterprises, a leading global publisher of women's fiction.

"NetSuite gives us a single, unified environment so everyone involved in touching the customer has the same view — and for us, that's a very big advantage," said Jeff Sherman, VP of Finance and Operations, Torstar Digital. "Having a system that can grow with us is essential. Adding new businesses and models with NetSuite is simple."

Curbed Media ( is a New York-based network of blogs providing neighborhood news in New York City, Los Angeles, and San Francisco.

"As a startup, we wanted something that could scale and be a building block for all our business systems of the future, and NetSuite will provide us that," said Kyle Crafton, Publisher and General Manager of "Also, it's great that NetSuite can be customized to deal with issues specific to our industry, such as online advertising inventory."

About NetSuite
NetSuite Inc. is a leading vendor of on-demand, integrated business management application suites for small and medium-sized businesses. NetSuite enables companies to manage core key business operations in a single system, which includes Accounting/Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), and Ecommerce. NetSuite's patent-pending "real-time dashboard" technology provides an easy-to-use view into up-to-date, role-specific business information.

NOTE: NetSuite, the NetSuite logo, SuiteFlex, and SuiteBundler are registered service-marks or trademarks of NetSuite, Inc.

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