inGaia Brings Technology to the Brazilian Real Estate Market to Create a Connected Community

inGaia develops digital solutions and services specialized in transforming the Brazilian real estate community and improving business. With a goal to connect buyers, sellers and service providers, it is the largest real estate community in the country, with over 35,000 users. In 2018, their network of clients represented around R$40 billion (USD 10 billion) in business transactions.


COMPANY

inGaia

LOCATION

Campinas, SP, Brazil

INDUSTRY

Services

EMPLOYEES

170

NUMBER OF USERS

70

NUMBER OF SUBSIDIARIES

4

SYSTEM REPLACED

Excel spreadsheets

OTHER SOLUTION CONSIDERED

Salesforce

NETSUITE PRODUCT IMPLEMENTED

CRM

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“We grew a lot and our sales strategy had many changes in a short period. We couldn’t grow our sales force if we didn’t have a CRM. Before NetSuite, we had six salespeople, now there are 50 people on the sales team.” José Eduardo Andrade Junior, CEO and Founder, inGaia

Multiplying Clients with Technology

Revenue tripled in three years
inGaia was founded in 2000, focused on online services for the real estate market. In 2007, they developed a market-specific customer management software which soon created more demand than their sales force could fulfill. Mickael Malka acquired the company in 2010, adding resources and knowledge that drove inGaia to triple its revenue in three years.
A good problem
With more customers eager to buy their products than sales people to close the deals, inGaia had a challenge: in order to grow their sales team, they needed more control over productivity, customer follow-up and KPIs. A CRM solution was necessary.
Strengthening the sales team
Oracle NetSuite was chosen as inGaia’s CRM solution in 2012, allowing it to retire its sales controls in spreadsheets. The main requirements for this choice were easy-customization, a well-documented API with native integrations and a reliable company behind it.
Confidence to keep growing
inGaia continues to develop new innovative products and services for its customers. The company relies on NetSuite to support the growth of their sales team thanks to the new lines of business.

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