By Kendall Fisher, executive producer at Grow Wire
In short:
- Host Jason Maynard kicks off the second-ever episode of "The Grow Wire Podcast" by chatting with executive producer Kendall Fisher about shooting "The Grow Wire Show" with Magic Johnson (opens in new tab).
- Then, marketing guru Christopher Lochhead (opens in new tab) enters to explain the ins and outs of category creation (opens in new tab).
- Lochhead's advice is critical for anyone looking to grow a project, as category creation has the power to make or break your big idea.
In the first part of the interview, our host Jason Maynard sits down with "The Grow Wire Show (opens in new tab)" executive producer Kendall Fisher to chat about the latest episode featuring Magic Johnson (opens in new tab). Let’s just say she reveals some intriguing, behind-the-scenes insight into his personality when the cameras aren’t rolling.
Episode 01 also brings important advice from Christopher Lochhead (opens in new tab), a former three-time Silicon Valley public company CMO, host of the "Legends & Losers" podcast and coauthor of the upcoming book "Niche Down: How to become legendary by being different." Lochhead dives into category creation (opens in new tab) and why it should be a major deciding factor for any entrepreneur or business leader.
If you’re questioning whether your big idea is worth it, make sure you listen closely.
Tune in on Apple Podcasts, SoundCloud (opens in new tab) and YouTube (opens in new tab), and don’t forget to subscribe, rate and review!
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