By Kendall Fisher, executive producer at Grow Wire


In short:


In the first part of the interview, our host Jason Maynard sits down with "The Grow Wire Show (opens in new tab)" executive producer Kendall Fisher to chat about the latest episode featuring Magic Johnson (opens in new tab). Let’s just say she reveals some intriguing, behind-the-scenes insight into his personality when the cameras aren’t rolling.

Episode 01 also brings important advice from Christopher Lochhead (opens in new tab), a former three-time Silicon Valley public company CMO, host of the "Legends & Losers" podcast and coauthor of the upcoming book "Niche Down: How to become legendary by being different." Lochhead dives into category creation (opens in new tab) and why it should be a major deciding factor for any entrepreneur or business leader.

If you’re questioning whether your big idea is worth it, make sure you listen closely.

Tune in on Apple Podcasts, SoundCloud (opens in new tab) and YouTube (opens in new tab), and don’t forget to subscribe, rate and review!

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