By Kendall Fisher, executive producer at Grow Wire

  • Dave Rosenberg is a Managing Director at Merck M-Ventures and former CEO and co-founder of MuleSoft.
  • With lots of experience in early-stage investing, Rosenberg delivers his advice for entrepreneurs looking to raise money for their companies on this episode of "The Grow Wire Podcast."
  • He explains the importance of identifying your business model and the value proposition of your company when raising money, and how storytelling is one of the most important assets to success.


Rule No.1 when it comes to raising money for your startup: You need to properly prepare.

On this episode of "The Grow Wire Podcast," our host Jason Maynard sat down with Dave Rosenberg, a Managing Director at Merck M-Ventures and former CEO and co-founder of companies like MuleSoft and Nodeable.

If it wasn’t clear from those titles, Rosenberg has quite a bit of experience raising money for startups and is currently working on early-stage investments. Thus, he’s the right person to ask about what it takes to get some backing for your company.

Rosenberg dives into his lessons learned from starting a business and even provides insight on identifying the value of your company in the absence of an existing business model—something he experienced himself in his career. He explains the difference between corporate VC and privately backed ventures, and what entrepreneurs should look for in both.

Finally, among one of the common themes here at Grow Wire, Rosenberg emphasizes the importance of knowing and being able to articulate your story in order to raise money.

Listen to this full podcast episode on Apple Podcasts, SoundCloud and YouTube. As always, don’t forget to rate, review and subscribe.

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