By Kendall Fisher (opens in new tab), executive producer at Grow Wire
With the ever-growing influence of social media (opens in new tab), podcasting, gaming and streaming, content creation is at an all-time high. But in order to create the best content, users need the best tools.
Cue Blue Microphones (opens in new tab) and their ingenious idea to create mics for the everyday consumer like you and me.
The founders—a musician and a recording engineer—started the company in 1995 with the goal of providing funkier, more creative mics for the professional music industry, which they certainly accomplished! But things took a turn in 2005. Not only was that the year YouTube launched, it was also the year Apple introduced podcasting on iTunes. Coincidentally, it also happened to mark the year Blue Mics put out a first-of-its-kind, quality plug-and-play USB microphone called the Snowball.
This microphone gave non-professional consumers the ability to find and amplify their voices as user-generated content continued to take over. Fast forward to 2018 with an influx of gaming, streaming and podcasting, and Blue Mics is seeing some of its greatest success to date—success that extends beyond its collection of funky and innovative microphones into headphones, accessories and more.
But as any successful company can attest (opens in new tab), none of this happened without some setbacks.
On this episode of "The Grow Wire Show (opens in new tab)," we sat down with Blue Mics CEO, John Maier, as well as the Vice President of Marketing, Adam Castillo, to discuss the trials and tribulations the company faced along their journey of growth. From building their own category in the sound industry to finding their place in the market, Blue Microphones didn’t set an industry standard without first overcoming some major obstacles.
Watch the video above for the full Blue Mics story about how they defeated their barriers to growth to become one of the most successful brands in the industry today.
Be sure to check out some great deals for Black Friday and Cyber Monday in the Blue Web Store (opens in new tab).
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