If there’s anything we learned from the 2016 election, it’s that data is king.

However, if you’re a business leader or entrepreneur, you also know that data can be one of the most difficult things to access, organize and continue tracking. Oftentimes, companies utilize different systems to track different products and segments of the company—most of which don’t speak to each other. Thus, collecting timely data is nearly impossible, and worse, the data that is accessible isn’t catered to the industry-specific needs of that company.

So how do you overcome those challenges?

Well, on this episode of the NetSuite Podcast, we sat down with Oracle NetSuite’s Head of Vertical Initiatives, Branden Jenkins, who provides a clear solution.

Jenkins is an entrepreneur himself, having previously started his own retail software company and, therefore, can attest to many of the challenges business leaders face in successful growth. He breaks down the importance of maximizing your data—no matter the size of your company—and why you simply cannot be successful in tracking your data with multiple systems.

Furthermore, Jenkins explains NetSuite’s current focus on investing deeper into verticals and micro-verticals, and what that type of unique offering means for business leaders of all sizes across diverse industries. Jenkins even provides his biggest piece of advice for entrepreneurs when it comes to growing a business in a time of ever-changing trends and technology.

Learn about all of this and more by tuning into this episode of the NetSuite Podcast on Apple Podcasts, Soundcloud and YouTube. As always, don’t forget to rate, review and subscribe!