Research Insights: Why Today’s In-Store Customer Experiences Are Inadequate

December 10, 2015

Posted by Branden Jenkins(opens in new tab), GM for Global Retail, NetSuite

We recently sat down with Brian Kilcourse, Managing Partner of analyst firm, Retail Systems Research to discuss some of the key observations uncovered in the firm’s study, Commerce Convergence: Closing the Gap Between Online and In-Store(opens in new tab). The report reveals how retailers currently view the challenges, opportunities, roadblocks and technology enablers associated with how they support commerce(opens in new tab) across all their touchpoints. It also offers recommendations for how all retailers can up their game – right now – to support a single, unified shopping experience and bridge the gap between consumer and brand.

In this first of five short videos, Kilcourse discusses some of the reasons why today’s in-store retail (opens in new tab)experiences just aren’t cutting it with consumers and what retailers need to do even before customers walk into the store.

Be sure to watch for the second video in the series where Brian discusses the top retail challenges in providing seamless consumer experiences.

To learn more, download your complimentary benchmark report from Retail Systems Research and NetSuite, Commerce Convergence: Closing the Gap Between Online and In-Store(opens in new tab).

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