Research Insights: Top Lessons Retailers Can Learn from Consumers

December 15, 2015

Posted by Branden Jenkins(opens in new tab), GM for Retail, NetSuite

We recently sat down with Brian Kilcourse, Managing Partner of retail industry firm RSR Research to discuss some of the key observations uncovered in its study, Commerce Convergence: Closing the Gap Between Online and In-Store(opens in new tab).

In this fourth video of our five-part Research Insights series, Kilcourse points out that today’s consumers are entering the store armed with more information in their pockets than sales associates. He advises that if retailers want to be relevant, they need to move beyond their legacy POS system(opens in new tab) and look at new software that brings the full omnichannel commerce(opens in new tab) experience into the retail storefront to provide consumers with the highest level of customer service, product knowledge and personalization today’s shoppers expect.


To learn more, download your complimentary benchmark report from RSR Research and NetSuite, Commerce Convergence: Closing the Gap Between Online and In-Store(opens in new tab).

Be sure to watch for the final video in the series where Brian share the three top visibilities every retailer needs for success.

Watch the other Research Insight videos:

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