Research Insights: Steps for Retailers to Achieve a Blended Digital and Physical Environment

Posted by Branden Jenkins, GM for Global Retail, NetSuite

We recently sat down with Brian Kilcourse, Managing Partner of retail industry firm, RSR Research to discuss some of the key observations uncovered in their study, Commerce Convergence: Closing the Gap Between Online and In-Store.

In this third video in our five-part Research Insights series, Brian discusses the steps necessary for retailers to go beyond the POS system to achieve a blended digital and physical environment that provides the experiences necessary to please customers and enable sales associates to be more productive.

To learn more, download your complimentary benchmark report from RSR Research and NetSuite, Commerce Convergence: Closing the Gap Between Online and In-Store.

Be sure to watch for the fourth video in the series where Brian reveals the top lessons retailers can learn from consumers.

Watch the other Research Insight videos:

• Why Today’s In-Store Customer Experiences are Inadequate
• Top Retail Challenges in Providing Seamless Consumer Experiences