New Year’s Resolutions for Ecommerce

December 11, 2013

Are you making New Year’s resolutions for how to run a better, more profitable ecommerce business in 2013?

As both B2C and B2B ecommerce continues to grow, the New Year is full of possibilities to streamline operations and reduce costs while meeting growing customer demand for a relevant and interactive relationship with your brand. But those objectives are difficult to meet for merchants running ecommerce(opens in new tab) point solutions and legacy back-end systems.

Those first-generation systems divert focus from building the business, as staff wastes time manually manipulating data across incompatible applications. Visibility into inventory, sales and customers is limited, and what is available is weeks old. Customers will defect to a competitor if you can’t deliver a seamless cross-channel experience.

We recently spoke with a number of leading merchants(opens in new tab) running NetSuite SuiteCommerce(opens in new tab) to learn how they’re making out with our single, integrated commerce solution, with a rich web storefront linked natively to back-office ERP / financials, inventory and order management, CRM(opens in new tab), support, marketing and more.

Quite uniformly, these customers have improved efficiency, customer service and the multichannel shopping experience with a real-time 360-degree view of customers and the business. They can closely control inventory across multiple locations, speed fulfillment and run multiple branded and geo-specific websites from a single SuiteCommerce instance.

You can read our announcement on these companies here(opens in new tab), and in the meantime I’ll let our customers speak for themselves:


EnergyFirst ( is an industry-leading natural products company known for their outstanding meal replacement protein shakes. “With NetSuite, we run real-time, all the time,” said EnergyFirst CEO Gerry Morton. “We make better decisions and operate our company much more efficiently.  With NetSuite's B2C eCommerce strength, we're able to drive unparalleled value for our customers and receive immediate actionable feedback on everything we do.”

Leland Fly Fishing Outfitters

Leland Fly Fishing Outfitters ( in new tab)) is a specialty retailer of fly fishing rods, reels, tackle boxes, clothing and other gear. “With NetSuite, our business is very close to being seamless,” said Burke White, Leland Sales Manager. “NetSuite has given us much better control over purchasing and inventory, and CRM and marketing tools help us further our mission of personalized customer service.”

Jafrum International

Jafrum International ( in new tab)) is a leading e-tailer of motorcycle helmets, jackets, luggage and other riding gear. “We’re glad we went with NetSuite early on so we didn’t have to switch from standalone applications several years later,” said Rumana Bai, Jafrum VP. “We went with NetSuite because it had everything in a single solution —eCommerce, accounting, CRM, inventory and more.”

KASK America

KASK America ( is the US subsidiary of the Italy-based manufacturer of helmets for cycling, skiing, mountaineering and work safety. "NetSuite has helped us grow by working closely with us to deliver a striking look-and-feel on our websites, with the custom work on the back-end we need to support our processes,” said Eugene Kozhevnikov, COO & Managing Director of KASK America, Inc. “SuiteCommerce gives us top-notch design on a top-notch platform for reaching our customers."

Happy selling this holiday season and best wishes for a prosperous and profitable 2013!

-Andy Lloyd - GM of Commerce Products

NetSuite has packaged the experience gained from tens of thousands of worldwide deployments over two decades into a set of leading practices that pave a clear path to success and are proven to deliver rapid business value. With NetSuite, you go live in a predictable timeframe — smart, stepped implementations begin with sales and span the entire customer lifecycle, so there's continuity from sales to services to support.

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