We’ve witnessed the B2B commerce landscape rapidly change over the last few years. Today’s B2B buyers want convenience and the same user-friendly experience they’re used to from their B2C shopping experiences. For companies to be successful, they must provide an online experience that meets business buyers’ complex requirements and rising expectations.

We believe being named a leader in Forrester’s B2B Commerce Suites for Midsize Organizations Wave evaluation validates that a cloud-based, unified platform is the right approach for midsize companies looking to enhance their B2B ecommerce experience to meet these expectations, while also lowering costs.

In a summary of its profile, the report remarks, “Oracle’s NetSuite SuiteCommerce Advanced solution is a best-fit for midmarket B2B customers looking for an easily-configured, value-priced multi-tenant SaaS commerce suite that works seamlessly with NetSuite’s widely-deployed ERP solution.”

It has been amazing to see the transformations of the B2B commerce experiences of companies who are using NetSuite’s unified commerce platform. Regina Andrew Design, a wholesale manufacturer specializing in home décor, overhauled its B2B ecommerce (opens in new tab) experience with NetSuite, providing buyers with detailed product specifications and imagery, ability to create project lists and get real-time and future inventory availability. Enabling self-service, online account management, buyers can easily get order status, apply credits and make payments against outstanding invoices.

VHC Brands, a family-owned wholesale business of home textile goods, traded in its legacy, siloed systems for the NetSuite platform which also included a new ecommerce site (opens in new tab) for it B2B buyers. The site provides an efficient and engaging online experience. Buyers can log into the site and see custom account pricing, inventory availability, generate quotes, place orders and pre-order items. The site management tools make it easy for the web team to maintain and update the site.

The team at Bailey Hydraulics, a leading manufacturer and distributor of mobile hydraulic components, is able to offer its B2B and B2C customers a faster, streamlined experience with useful features such as product tutorial videos on Bailey TV, a quick order pad, bulk ordering and a mobile optimized site. Orders no longer have to be downloaded from the ecommerce site and managed manually. The order placement and fulfillment process has now become almost instantaneous.

Adopting a cloud-based unified B2B ecommerce platform eliminates the time, money and IT resources needed to manage software and hardware without compromising on functionality or performance. This gives midsize companies the freedom to focus on what’s truly important -- growing the business and providing superior customer service.

We’re proud to be recognized as a leader in The Forrester Wave™: B2B Commerce Suites for Midsize Organizations, Q3 2017, but we’re not resting on our laurels. Every day we’re working to enhance SuiteCommerce Advanced to help our customers succeed.

Get a copy of the Forrester report to learn more about how NetSuite was evaluated.

*Source: The Forrester Wave™: B2B Commerce Suites For Midsize Organizations, Q3 2017