As the Australian ecommerce market experiences significant growth, attracting great interest from both local and international retailers, forward-thinking businesses are adapting and evolving both their processes and the technology platforms that support their businesses. One Australian business that has made a strong commitment to its omnichannel business is Hairhouse Warehouse.

Hairhouse Warehouse is implementing NetSuite's SuiteCommerce solution to manage its head office operations, 150 franchised retail stores nationally and its B2C Ecommerce site. SuiteCommerce is also expected to lay the foundation for global expansion into multiple territories over the next 12-24 months, providing multi-language and multi-currency support to manage global operations in real-time.

It’s a compelling story and one that other retailers that are considering making the web the centerpiece of their business will find some value in listening to at the upcoming 5th Annual Online Retailer Conference & Ecommerce Expo to be held at the Sydney Convention Centre on August 19-21.

I will be among a number of industry thought leaders who will offer strategic insights and tactical ideas to help Australian retailers improve efficiency, increase profitability and provide a superior omnichannel brand experience. I will be joined by Hairhouse Warehouse National ICT Manager Tim Lai, who will discuss how his company is using its Ecommerce web store as an integral part of its retail business strategy. Tim and I will also share the innovative strategies Hairhouse Warehouse is implementing to achieve omnichannel retail success -- with a focus on its choice of NetSuite’s cloud-based comprehensive multi-channel commerce solution retail management suite to significantly improve business efficiencies, productivity and visibility.

If you are looking to leverage the cloud to provide a seamless shopping experience for your customers, or future-proof your business technologies to improve productivity and efficiency and ultimately provide a brand experience that will delight your customers, then this conference is for you!

Visit www.netsuite-online-retailer.com to learn more about NetSuite and the Online Retailer Conference.

See you at Online Retailer!

-Andy Lloyd, General Manager of Commerce Products, NetSuite