How 5 Businesses Use NetSuite Analytics Warehouse for Deeper Data Insights

Suzy Strutner, Marketing Specialist

October 17, 2022

Since the debut of NetSuite Analytics Warehouse, companies across industries have produced impressive results with the solution. They’ve slashed infrastructure costs, fine-tuned forecasting, whittled product lines, and monitored the metrics essential to expansion. And now, as the tool sees updates, the business improvement potential only grows. 

NetSuite unveiled NetSuite Analytics Warehouse(opens in new tab), its data warehouse and analytics solution, in 2021. The tool’s data pipelines aggregate information from multiple sources, then its KPIs and dashboards highlight trends. Last month, NetSuite announced enhancements to NetSuite Analytics Warehouse(opens in new tab): It now features 12 prebuilt dashboards, 15 prebuilt data snapshots, and more than 40 prebuilt integrations to third-party data sources like Shopify and Google Analytics. 

NetSuite Analytics Warehouse makes notoriously difficult data warehouse practices, like migrating years of historical data, “easy, because it has a better mechanism for getting data into the warehouse,” said Jeff Aly, NetSuite solutions consulting director, in a session at SuiteWorld. Aly’s presentation highlighted the “efficiencies and time-savings teams get when they use NetSuite Analytics Warehouse versus maintaining infrastructure.”

A Manufacturer Saves Thousands

Aly shared examples from his work with NetSuite users: One large manufacturing company previously spent hundreds of thousands of dollars per year on homegrown infrastructure and third-party business intelligence solutions to operationalize data and get it out to decision-makers, he said, and the company’s IT team maintained a handful of SQL databases. 

 After the company adopted NetSuite Analytics Warehouse, the team used the solution to connect its transactional data from NetSuite ERP(opens in new tab) with forecasting data from NetSuite Planning and Budgeting(opens in new tab) and third-party solutions. This reduced its infrastructure costs by two-thirds.

Fine-Tuning Forecasts in Retail

Other businesses that have produced wins with NetSuite Analytics Warehouse include Thread(opens in new tab), an accessories retailer. Thread’s previous business intelligence solution, Grow, had proved incapable of pulling in data from the company’s multiple Shopify instances, Google Analytics, Google Ads, and other sources. 

Thread now uses NetSuite Analytics Warehouse when forecasting demand across its growing roster of sales channels, which include direct-to-consumer ecommerce, wholesale, and brick-and-mortar retail. A number of departments that didn’t previously monitor data consistently — from sales to creative — now use the solution’s insights day-to-day to make major decisions on the product line.

Ecommerce Metrics that Matter

Shortly after implementing NetSuite ERP, ecommerce business Clickstop(opens in new tab) built its own data warehouse for deeper reporting. However, manually importing and exporting data, plus a lack of real-time updates, limited the homegrown solution’s value. Clickstop transitioned to NetSuite Analytics Warehouse and seamlessly connected its NetSuite, Google, and Amazon data. 

Now, the growing business — which has made the Inc. 5000 list 12 times — easily monitors critical metrics, like gross profit after advertising, with confidence in their timeliness and accuracy.

More Profitable Wholesale Products

Save a Cup uses NetSuite Analytics Warehouse(opens in new tab) to generate reports faster and with deeper insights into customer preferences. As a producer of high-quality mugs, tumblers, and water bottles, Save a Cup previously struggled with what its CFO called a “cumbersome” reporting process that failed to highlight trends among product families and SKUs. Now, Save a Cup uses NetSuite Analytics Warehouse to easily link multisource tables in reports that are automatically refreshed daily. The company blends data from NetSuite and third-party sources like Amazon to glean the insights it needs to make products even more profitable.

A Brand Development Firm Scores Scorecards

Similarly, The Product Hatchery uses NetSuite Analytics Warehouse(opens in new tab) to respond quickly to fluctuating customer demand. Previously, the boutique brand development company exported ERP data into spreadsheets to manually report on inventory. Now, it blends NetSuite and Google Analytics data to automatically produce inventory scorecards and forecasts – with insights down to the individual SKU – daily. 

The granularity “makes a huge difference to our overall operations,” said The Product Hatchery’s founder.

NetSuite has packaged the experience gained from tens of thousands of worldwide deployments over two decades into a set of leading practices that pave a clear path to success and are proven to deliver rapid business value. With NetSuite, you go live in a predictable timeframe — smart, stepped implementations begin with sales and span the entire customer lifecycle, so there's continuity from sales to services to support.