SaaS Ready in Latin America

December 11, 2013

When NetSuite(opens in new tab) started its business back in 1998 with the vision of bringing the power of traditional applications used by the world's largest enterprises to smaller companies via the web, the Internet itself was just starting in Latin America. In 1999 Latin America had only 5.7 million users (1.3% of the total population) and it wasn’t until the late 2000s that Brazil, one of the strongest online markets in the region, would see its first broadband connections.

In recent years, however, huge technological development has followed economic advances in Latin America, and recent studies show that businesses and consumers in the region are eager to adopt the cloud(opens in new tab) to start benefiting from the SaaS model.

Gartner recently released a study(opens in new tab) saying that “adoption of SaaS(opens in new tab) continues to grow and evolve regionally within the enterprise application markets.” According to the research, SaaS revenue in Latin America is forecast to total $419.7 million in 2012, up 27% from $331.1 million last year, with Brazil and Mexico driving a majority of adoption and revenue opportunities.

Growth of the SaaS model in Latin America is also reflected in a NetSuite survey of IT directors and managers of large corporations in Latin America across multiple industries. Almost one-third of the respondents indicated that more than 25% of corporate-wide software licenses/seats within their organizations are delivered as a service, and 60% of the respondents indicated that they would consider the SaaS model in their next ERP(opens in new tab) upgrade/migration.

According to the NetSuite survey, Latin American IT professionals rank the ability to access cloud-based solutions from everywhere(opens in new tab) as a key benefit of the SaaS model, closely followed by ease of implementation and cost reduction. Other benefits such as seamless upgrades(opens in new tab) and reduced upfront investments were also cited.

It’s important to have a clear understanding of differences in product offerings while assessing your future SaaS ERP(opens in new tab) to make sure your company doesn’t fall into the “wolf in cloud’s clothing(opens in new tab)” trap. Concerns to address when considering a cloud solution include the ability to customize(opens in new tab) to meet unique business needs, availability of localized content(opens in new tab), performance(opens in new tab) and business continuity—each of these was mentioned by respondents to the NetSuite survey.

NetSuite, as the pioneer in the cloud business management, has been preparing for the Latin market and addressing the concerns mentioned in these studies, combining built-in customization ability with Portuguese and Spanish translations, local statutory reports and other compliance functionalities, and a state-of-the-art web architecture that provides a great user experience even with low bandwidth connections.

Matheus Carvalho, Localization Product Manager – Latin America

NetSuite has packaged the experience gained from tens of thousands of worldwide deployments over two decades into a set of leading practices that pave a clear path to success and are proven to deliver rapid business value. With NetSuite, you go live in a predictable timeframe — smart, stepped implementations begin with sales and span the entire customer lifecycle, so there's continuity from sales to services to support.

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