Administrative Expense %
Administrative expenses are incurred in a nonprofit’s overall operations and management, including employee salaries, payroll taxes, benefits, office rent, utilities and office supplies. But these administrative expenses are essential for your organization’s infrastructure and its ability to fulfill its mission. It’s important to optimize this percentage to provide the overhead necessary to meet your mission, but not take away from the organization’s cause.
- > 22%
- 17%
- 9.4%
- 7.5%

“Email represented 28% of all online donations in 2017.”
Read more here.
Source: M+R
Program Expense %
Nonprofit expenses are reported by purpose using a process called functional expense allocation. Program expenses are ones that support the nonprofit’s defined mission statement. For more established nonprofit organizations, these expenses are typically the majority of the overall expenses for the organization. This shows potential donors, fund sources, regulators and boards that the largest allocation of expenses is going towards supporting the mission, rather than toward administrative and similar expenses.
- < 50%
- 62%
- 81.4%
- >81.4%
Donor Retention
New donors are more costly to acquire than retaining a relationship with donors that continue to contribute to your organization. That’s why it’s critical for nonprofits to focus on strategies to keep new and existing donors coming back year after year. A high donor retention rate is a sign of a nonprofit that has loyal supporters that truly believe in its mission and believe the organization is effective in delivering on that mission. Higher donor retention can be achieved through building meaningful relationships, showing appreciation for their support and excellent donor communication.
- < 45.5%
- 45.5%
- 60%
- > 60%
Administrative
Expense %
> 22%
17%
9.4%
7.5%
Administrative
Expense %
Time to Close
the Books
> 10 days
7 days
5 days
< 5 days
Time to Close
the Books
Program Expense
Management %
< 50%
62%
81.4%
> 81.4%
Program Expense
Management %
Days to Complete
the Annual Budget
> 40 days
40 days
30 days
25 days
Days to Complete
the Annual
Budget
Frequency of
Visibility into
Budget
Yearly
Quarterly
Weekly
Real-Time
Frequency of
Visibility into
Budget
Fundraising
Expense %
> 17.5%
17.5%
7.9%
< 7.9%
Fundraising
Expense %
Annual Donor
Retention
< 45.5%
45.5%
60%
> 60%
Annual Donor
Retention
IT Cost as
% of Revenue
> 4%
3%
2.5%
2%
IT Cost as
% of Revenue
Finance FTEs
per $100M Rev
> 10.6 FTE
10.5 FTE
7.3 FTE
4.3 FTE
Finance FTEs
per $100M Rev
Source(s): APQC, Finlistics, Charity Navigator
Parameters
Foundational
Your business may just be beginning to track this metric, perform this business function or identified this as a problem. Improved execution in this area should be a high priority.
Competitive
Your business is competitive in this area, but there’s still room for advancement. Consider investments to improve related operations to achieve better results.
Best in Class
Your performance in this area is considered best in class and is superior to the average company in your sector. You’ve laid a solid foundation in this business function, and the next step is optimization.
Transformative
You’re achieving the optimal results for this metric. Your business processes in this area are highly efficient and stand out against competitors. Keep investing in this area to maintain these results.