How to Ensure You Don’t Lose to Amazon

Ranga Bodla, Head of Industry Marketing, NetSuite

March 15, 2018

For many businesses, a core determining factor in their future is the answer to one simple question: Is Amazon a friend or foe?

Digital transformation(opens in new tab) is permeating every industry, fueled in part in the retail and distribution sectors by Amazon’s rise. Companies who refuse to adapt and recognize their customer’s needs and embrace today’s technology are being out-innovated and risk being wiped off the map completely(opens in new tab).

In Oracle NetSuite’s recent webinar Amazon: Friend or Foe(opens in new tab), Dirk Beveridge(opens in new tab), Founder of UnleashWD, Ian Heller(opens in new tab) President and Chief Operating Officer at Modern Distribution Management, joined me to discuss how to stay competitive and relevant in today’s Amazon world.

Put your customer first… in ways that nobody else can

From the beginning, Jeff Bezos made it clear that Amazon puts its customers first. “We’re not competitor-obsessed(opens in new tab)

Make tech the center of your business plan(opens in new tab)

Research shows that 52 percent of Fortune 500 firms (opens in new tab)have disappeared since 2000(opens in new tab) because they failed to adopt new technology(opens in new tab). Tech-forward companies like Amazon, Netflix and Lyft built entirely new value propositions that offered better experiences than the traditional business models they displaced. Investing in technology that’s “good enough” is no longer acceptable. Having up-to-date ERP(opens in new tab), web and mobile capabilities is no longer optional. No matter what the future holds, businesses must have state-of-the-art technology to stay competitive. It’s wise to invest in quality tools now.

Imagine how Amazon might beat you

Amazon’s steamroll is threatening entire industries(opens in new tab) -- not just companies -- and no industry is immune. Take the recent Whole Foods acquisition(opens in new tab), for example. It is essential that companies consider Amazon’s future effect on their business now, even if an Amazon infiltration doesn’t currently seem realistic. Going on the offensive and embracing tomorrow’s technology today can buy your company time and market share.

Ultimately, Amazon’s future actions will tell us whether it’s a friend or a foe. In the meantime, borrow Amazon’s business tricks to give your company the upper hand.

Download the Amazon Business Playbook(opens in new tab) for a deeper evaluation of Amazon’s effect on the distribution(opens in new tab) industry and advice on how you should respond. Access the Amazon: Friend or Foe webinar recording here(opens in new tab).

NetSuite has packaged the experience gained from tens of thousands of worldwide deployments over two decades into a set of leading practices that pave a clear path to success and are proven to deliver rapid business value. With NetSuite, you go live in a predictable timeframe — smart, stepped implementations begin with sales and span the entire customer lifecycle, so there's continuity from sales to services to support.

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