Thriving in the Evolving Software Industry

December 10, 2013

Let’s face it—the world is growing more challenging for software vendors. Sure, today’s software companies continue to excel at software development, but now they face a new challenge—how to adapt to new delivery models that are adding layers of complexity onto the already-complicated processes of financing, producing and billing for software licenses and related maintenance and services.

With the traditional, perpetual-license model, vendors could book new or upgraded licenses as one-time sales, and could keep margins relatively high. This model can become complicated when sales are combined with maintenance renewals and reseller or referral partnerships, but it’s not nearly as complex as the newer business model, Software as a Service, or SaaS(opens in new tab).

With SaaS, the customer pays for software usage on a monthly or quarterly basis and the vendor recognizes revenue only as it is received. This has repercussions throughout the business, from cash flow and revenue recognition(opens in new tab) to sales compensation and customer success. Even though SaaS adds another layer of business complexity for vendors, more software companies are willing to take on its challenges to meet growing customer demand and build predictable revenue streams.

In fact, many software companies are managing both models simultaneously, with perpetual-license vendors increasingly adding SaaS products to combine with their traditional offerings. This improves competitiveness, but puts additional pressure on organizational and business systems.

And the rules for software companies continue to evolve rapidly. For instance, new FASB rules ASU 2009-13 and ASU 2009-14(opens in new tab) (also known as EITF 08-01 and EITF 09-03) have introduced additional complexity around how software companies recognize revenue. With today’s challenging economic, technological and regulatory conditions, software companies should position themselves to succeed by promoting best practices in these five disciplines:

• Finance: Build strong revenue recognition processes for current and future needs

Service: Equip everyone to manage customer success and renewal, while balancing cost-to-serve realities

Sales: Sharpen sales focus and effectiveness in light of business model changes and new offerings

Visibility: Maintain transparency across sales, service and finance

IT alignment: Ensure that business systems are aligned with the business direction.

Through NetSuite’s experience in pioneering the SaaS model and helping thousands of businesses maximize their performance, we’ve been able to build a set of best practices. For a closer look at these best practices and how they can help your software company, download our complimentary white paper, “How to Survive—and Thrive—in the New Software Industry.”(opens in new tab)

NetSuite has packaged the experience gained from tens of thousands of worldwide deployments over two decades into a set of leading practices that pave a clear path to success and are proven to deliver rapid business value. With NetSuite, you go live in a predictable timeframe — smart, stepped implementations begin with sales and span the entire customer lifecycle, so there's continuity from sales to services to support.

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