B2B buyers are shifting to online channels
B2B ecommerce professionals have experienced a spike in B2B online sales as a proportion of overall sales.
Business sellers respond to customer demand
More than half of sellers have focused on ecommerce because their customers expect a quality, online shopping experience.
Firms meet the challenge with technology
59% have made ecommerce a technology priority for 2016.
A unified ecommerce solution drives seller satisfaction
Sales metrics and satisfaction are more pronounced for unified than for best-of-breed ecommerce users.
‡ Source: A commissioned study conducted by Forrester Consulting on behalf of NetSuite, June 2016
“We recently processed a $40,000 order from one of the most recognizable brands in the world, who found us and made the purchase online.”
Owner, retail and household products distributor