Why NetSuite

Built for Wholesale Distribution. With thousands of successful implementations, NetSuite has a deep understanding of wholesale distribution businesses across all sectors and the challenges they face.

Optimize the Supply Chain. Use supply chain portals for your vendors, customers and sales partners to maximize efficiency.

Modern Sales Experience. Reach customers online, by phone, over email, in person and more with omnichannel commerce. Exceed the evolving expectations of today's customers.

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With NetSuite as the backbone of our business, we can run our operations more efficiently. Our teams now work collaboratively and make timely, informed decisions to deliver better value to customers.

Mr. Niraj Khandelwal, CEO, Manglam Electricals

Explore NetSuite for Distributors

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NetSuite Wholesale Distribution Product Features


Real-Time Financials and Accounting for Distributors

Easily understand key metrics—like Cost of Goods Sold and Picking Accuracy—that help you improve organizational efficiencies and grow your business.

Gain real-time access to the financial and operational performance of your wholesale distribution business.

Automate transaction flow and reduce manual data entry to eliminate errors and improve time to value.

Maintain compliance with applicable accounting standards while establishing control and enabling audit trails.

Inventory Management

Optimize the use of your inventory, reduce handling cost, optimize cash flow, and deliver products to your customers when and where they want them.

Centrally manage inventory across multiple locations/selling channels.

Optimize inventory levels and minimize stock outs with demand-based planning, taking into count historical demand, sales forecasts and seasonality.

Boost profitability by managing inventory more efficiently with company-wide inventory visibility.

Reduce shipping costs due to unplanned replenishment.

Decrease cost of goods sold (COGS) by minimizing the number of times an item is physically moved while in the warehouse.

Minimize discounting and write-offs for slow moving and obsolete inventory.


Give everyone who interfaces with customer—sales, support and service—access to real-time customer data such as preferences, transactions and interactions to enable them to provide consistent service experiences across touchpoints.

Create, track and analyze multi-channel marketing campaigns—including email, direct mail, events—in a single application and measure performance in real-time.

Create and automate case management processes, so customers can submit cases online, review the status, and reply with follow-up communications.

Expedite resolution time by assigning, managing, and routing customer support cases from multiple communications channels, including phone, fax, email and web.


Deliver Engaging Shopping Experiences

Since ecommerce is natively unified with your back-office systems, a single source of customer, order, inventory data is used to power your website to provide a more relevant and engaging online experience.

Any Device

Create content once and automatically adjust site screen sizes and capabilities for different devices with responsive design.

Increase Conversions

Boost sales with flexible promotions and relevant product recommendations based on merchant-driven rules like browsing behavior or best sellers.

Improve Customer Satisfaction

Give shoppers easy access to manage their accounts, track order status, request returns and submit inquiries without having to call customer support.

Warehouse & Fufillment

NetSuite's comprehensive fulfillment controls help you reduce your cycle times and shipping costs while increasing your on-time delivery rates.

Reduce Shipping Costs

Speed deliveries and save on shipping costs.

Increase On-Time Delivery Rates

Meet customer expectations to improve loyalty.

Save Fulfillment Resources

Improve pick, pack and ship process with zone and wave picking while prioritizing picking by carrier pick up time.

NetSuite Wholesale Distribution Customer Stories

Manglam Electricals Connects Its Finances and Supply Chain to Power Long-Term Growth

There is No Planet B: BioPak’s Success in Helping Food Businesses Go Green

Wholesaler Leaves On-Premises ERP to Save Money, Increase Efficiency With NetSuite OneWorld