When Craig Entwistle took over as CEO of Bell Plantation, the company’s initial rapid growth had stalled. JC Bell invented powdered peanut butter that could be stored and reconstituted without all the fat of the traditional peanut butter after the Secretary of Agriculture issued a challenge to the industry when a glut of peanuts entered the market. With new competitors, and new products in the marketplace, PB2 knew it would need to adapt.
“NetSuite has provided us with visibility that we didn’t have before and allowed us to step up our game as far as what we're able to do and the decisions to make. I feel like we have become a better company because of the data and the resources available.” Steven Ramage, VP Finance & Operations, PB2