Island Rose Puts a Bloom on Its Business with NetSuite

Island Rose


Island Rose


Makati City, Philippines


Retail, Flowers/Florist Supplies

Applications Replaced

QuickBooks, ShipWorks, Excel


Inventory Management
Order Management




Pasig, Philippines

"With NetSuite we're able to process more orders more efficiently and can grow our business without growing our staff." Island Rose

Customer Success

  • The largest flower retailer/wholesaler in the Philippines has greatly improved business performance and productivity since replacing standalone on-premise applications with NetSuite's unified cloud suite.
  • Island Rose has increased efficiency across the board with NetSuite's integrated capabilities for ERP/financials, inventory and order management, and CRM, eliminating double- and triple-encoding with previous systems.
  • Order management staff reduced by half with automation of online order processing of 75,000 shipments a year to locations across the Philippines.
  • Greater order management efficiency enables Island Rose to scale to periods of peak demand, including Mother's Day and Valentine's Day.
  • Order automation and integration with couriers including DHL and LBC Express helps ensure next-day delivery of orders to many areas of the Philippines.
  • NetSuite enables Island Rose to better monitor production and manage flower inventory from its state-of-the art greenhouse farm in the cool climate of Tagaytay.
  • NetSuite helps Island Rose tighten processes across Tagaytay farm and Makati distribution, with flexibility to run distribution from the farm during peak periods.
  • Weeks-long delays in reporting and poor visibility with QuickBooks eliminated with real-time NetSuite data on demand.
  • Going live in 2011, NetSuite gave Island Rose the efficiency and capacity it needed to launch new ecommerce businesses selling chocolates, gifts and other goods after acquiring two partner businesses.
  • NetSuite CRM supplies a single record of 100,000 registered customers, reducing customer data sources from three to one and enabling better customer service and marketing.
  • Reliance on paper and paper-based processes to run the business reduced by 80% to 90%.
  • Integration between NetSuite financials and Miva Merchant ecommerce storefront delivers accurate, up-to-date reconciliation without manual intervention.


  • Multiple standalone software applications derailed efficiency and growth with need to double- and triple-encode data.
  • On-premise systems introduced needless costs in administrative work and periodic server upgrades.
  • Disparate desktop applications meant that personnel had to move from one computer to another to accomplish certain tasks.


  • NetSuite selected over SAP, Microsoft and Salesforce for depth of integrated functionality and reliable, customizable cloud platform.
  • Cloud adoption builds on Island Rose's track record of pioneering innovation, including its launch of an ecommerce site in 2000.
  • NetSuite's proven architecture has enabled Island Rose to avoid its periodic ritual of upgrading on-premise servers, which consumed valuable time and resources.
  • NetSuite Solution Provider partner CloudTech provides implementation and optimization services to help Island Rose make the most of NetSuite.

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