e.l.f. Cosmetics, Inc.

e.l.f. Cosmetics Drives Brick and Mortar Growth, Accelerates B2B and B2C Sales with NetSuite OneWorld

e.l.f. Cosmetics, a beauty company that provides high-quality, prestige-inspired cosmetic and skin care products at extraordinary value, determined that it needed to expand its distribution channels and make its products more accessible to grow the business. It now sells through its ecommerce sites and in big box retail chains like Walmart and Target, online marketplaces like Amazon, and its 22 branded brick-and-mortar stores. However, existing spreadsheet-based processes and a legacy AS/400 system couldn’t handle the expansion. e.l.f. Cosmetics needed real-time inventory and order management visibility.


e.l.f. Cosmetics, Inc.


Oakland, Calif.




262 full-time employees; 151 part-time and seasonal employees (as of December 31, 2017)

Number of USERS



Custom-built system on AS/400

NetSuite Products Implemented

NetSuite OneWorld
Inventory Management
Advanced Procurement
Work Orders and Assemblies




Littleton, Colo.

“NetSuite allows us to successfully attract and retain larger retail partners. NetSuite is simple to configure, flexible and easy to understand, and provides much shorter change management barrier (than other ERP systems).” Ramesh Cook, Director of Enterprise Applications, e.l.f. Cosmetics, Inc.

NetSuite Helps Extend Omnichannel Operations

e.l.f. Cosmetics 1

Automation lends accuracy, efficiency

NetSuite OneWorld easily integrated with a legacy order management system to provide a single source of real-time inventory and procurement data, streamlining transactions with China-based manufacturing and third-party distributors to optimize its stock, automating invoicing and ensuring on-time delivery across B2B and B2C channels.

e.l.f. Cosmetics 2

More stores, business with partners

Order and invoicing accuracy has improved across channels, deepening customer engagement.

e.l.f. Cosmetics 3

Positioned for omnichannel dominance

Integrated, real-time inventory and order management streamlines transactions with B2B partners, while simultaneously lending data-driven insight to fuel B2C growth. With multi-currency support, it is positioned to expand internationally.


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