Corkcicle Customer Success Story

Beverage Innovator Corkcicle Uncorks Business Success

Founded in 2010, Corkcicle first found success developing an in-bottle wine chiller that avoided the mess of an ice bucket. Continuing to innovate and pushing the boundaries of design helped Corkcicle expand into barware and eventually the hydration space. It now boasts sales across 4,000 retail partner locations in North America, including Williams-Sonoma, Macy’s, Target, Nordstrom, and Crate and Barrel.

Company

Corkcicle

Location

Orlando, Fla.

Industry

Retail, Manufacturing, Wholesale Distribution

Employees

Number of USERS

SYSTEMS REPLACED

QuickBooks, Orderbot for sales management

NetSuite Products Implemented

NetSuite
CRM

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“Before we were making decisions on hunches. With NetSuite, we can really see and analyze our business drivers and make informed decisions.” David Jarrell, Head of IT, Corkcicle

Dedication to Design

Focus on innovation, design, fresh water: A dedication to innovation in design has earned the company numerous design awards while a spirit of entrepreneurship has helped to fuel its rise as one of the Inc. 5,000 fastest-growing companies. Corkcicle partners with charity: water to donate 5 percent of all Corkcicle.com sales to help fund clean water efforts.

Lean operations: Corkcicle has maintained a lean staff to focus on what it does well in an increasingly competitive marketplace. Accounting, sales, customer service and fulfillment staff are outsourced to partners, enabling just 35 employees to run a business with double-digit annual revenue growth.

NetSuite fuels data-driven decisions: Implementing NetSuite’s cloud-based system in 2014 enabled outsourced partners to easily continue their functions, while analytics and reporting deliver data-driven decision-making. Meanwhile, multi-location inventory management provides visibility across 3PL partner sites in Atlanta, Salt Lake City and the Netherlands for distribution across nearly 40 countries.

Expansion into custom work: Recently, the company has expanded its custom-work line of business, selling beverage chilling products with corporate customer logos to HGTV, distilleries and wineries, while automated purchase order workflow is providing speed and accuracy in order production from four contract manufacturing partners.