7 Nation

7 Nation Launches New Brands, Empowers Ecommerce Expansion with NetSuite

As popularity of its watersports brands skyrocketed and Slingshot Sports looked to launch new subsidiaries, it realized its Sage Peachtree software needed to go. The IT infrastructure in place wasn’t able to support its planned skateboard and watersport softgoods subsidiaries, nor the opening of a US-based manufacturing facility to build its products. Slingshot needed automated processes and an integrated view of business to scale with its strategic objectives.

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Our single stack B2B and B2C NetSuite system provides a single source of truth that gives us a competitive advantage.”

7 Nation

Unified Platform, Business Across Brands

New brands are born

Slingshot went live on NetSuite in 2009 to run unified financials, operations and ecommerce. Shortly thereafter, it leveraged NetSuite OneWorld to launch Moonshine Manufacturing skateboard and Ride Engine watersports subsidiaries, and NetSuite Work Orders and Assemblies to run The Distillery—its factory—while unifying all brands under the parent company “7 Nation”.

SuiteCommerce empowers B2B, B2C ecommerce

With SuiteCommerce, 7 Nation has streamlined B2B and B2C ecommerce for its brand properties while a single customer service team can efficiently serve 450 US-based retail partners and distributors across 54 countries from one dashboard.

Poised for omnichannel dominance

Ecommerce is growing at a faster rate than other buying channels, with B2B transactions up 60 percent in the last year. With a single record of customer, order, and inventory data, 7 Nation can create seamless experiences across channels to deepen brand loyalty.

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