Slingshot went live on NetSuite in 2009 to run unified financials, operations and ecommerce. Shortly thereafter, it leveraged NetSuite OneWorld to launch Moonshine Manufacturing skateboard and Ride Engine watersports subsidiaries, and NetSuite Work Orders and Assemblies to run The Distillery—its factory—while unifying all brands under the parent company “7 Nation”.
With SuiteCommerce, 7 Nation has streamlined B2B and B2C ecommerce for its brand properties while a single customer service team can efficiently serve 450 US-based retail partners and distributors across 54 countries from one dashboard.
Ecommerce is growing at a faster rate than other buying channels, with B2B transactions up 60 percent in the last year. With a single record of customer, order, and inventory data, 7 Nation can create seamless experiences across channels to deepen brand loyalty.