When starting a company, global expansion may not be at the top of your priority list—but it should be.
On this episode of the NetSuite Podcast, I sat down to discuss international growth with NetSuite’s in-house expert: Group Vice President of Product Management, Head of International, Craig Sullivan.
He explains what it means to think global and act local, and why it’s an important concept for all companies to consider from the start. Sullivan dives into the biggest barriers to global growth and—using real-life examples with companies like Groupon—how businesses can overcome them by implementing some vital processes and systems early on.
He discusses the positive impact of the Oracle acquisition for NetSuite’s global initiative, and how it’s enabled the company to help businesses continue to scale in 199 countries and counting.