Posted by Ranga Bodla, Director of Industry Marketing, Manufacturing & Wholesale Distribution
The traditional model of distribution is rapidly changing. It’s a whole new ballgame for manufacturing and distribution than it was 10 years ago. Today, B2B customers increasingly act like consumers with the desire for self-service tools and instant access to product information through their mobile devices. Many consumers are beginning to buy directly from wholesalers and manufacturers with easy to use ecommerce sites. Additionally, both manufacturers and distributors are looking to cost-effectively increase market share and reach new customers. In fact, in 2013, B2B was already twice the size of the B2C market – $570 billion vs $270 for consumer sales, according to Forrester's Key Trends in B2B Ecommerce for 2013. In order to more effectively compete, companies need to consider ecommerce as not just an afterthought but an integral part of their strategy to survive.
If you’re a manufacturer or distributor who is on the fence about whether now is the time for your business to sell online, join Forrester Research’s senior analyst Andrew Hoar, along with Stephen Baumer, chief technology officer of GoPro, the world’s leading activity image capture company, on February 6, 2014 for an exclusive webinar where they will be discussing Today’s New Normal: Why Distributors and Manufacturers Need to Be Thinking About B2B Ecommerce Now.
During this live and interactive webinar, Forrester’s Hoar will share information on important trends and business priorities in B2B ecommerce, while Baumer will explain how GoPro, with the help of NetSuite’s OneWorld cloud-based ERP and ecommerce solution, has had triple digit growth by implementing an integrated B2B ecommerce system, helping them support their explosive growth.
We hope you will join us!
Date: Thursday, February 6, 2014
Time: 1:00 PM EST – 2:00 PM EST