Posted by Barney Beal, Content Director, NetSuite
Today’s retailers and fashion brands must deliver great and innovative experiences or their business won’t survive. To do this, many are scrambling to roll out the next big technology such as beacons and digital dressing rooms, and succumbing to the temptation of deploying multiple disparate retail solutions in order to try to give the appearance of a unified omnichannel business.
This approach is rarely successful and only leads to a business that is fragmented with no way to deliver reliable data which, in turn, equals a poor customer experience.
The only true path to omnichannel is by going back to basics and building a solid foundation with a single view of customer, order and inventory data.
In the video below, Matt Rhodus, Director and Industry Principal for Retail at NetSuite, takes you to the boardroom for an in-depth, 15-minute presentation outlining the five strategic steps retailers and fashion brands need in order to remove the technology obstacles that inhibit innovation and growth and threaten desirable customer experiences.
- To Learn more about how NetSuite is helping fashion brands succeed, visit: www.netsuite.com/fashion
- Download the Stairway to Customer Experience Nirvana Whitepaper