You might think that after more than a decade, ecommerce would be old “been there, done that” news. Nothing could be further from the truth. As your multichannel customers reinvent themselves—connected and empowered like never before—your ecommerce website and related business processes need to keep pace.

Whether you’re a B2B or B2C company, it pays to continuously optimize your ecommerce storefront to deliver a superior shopping experience, and to improve your front- and back-office efficiency by leveraging a single, unified set of customer and product information. At NetSuite, we’re committed to helping you do exactly that.

Attendees at SuiteWorld 2012, our second annual conference for NetSuite customers and partners May 14–17 in San Francisco, will find a wealth of best-practice guidance and customer success stories at 10 in-depth sessions in our dedicated ecommerce track­. SuiteWorld’s focus on ecommerce reflects the shifting landscape for online businesses as customers grow more empowered with mobile devices and social media.

With an abundance of channels and choices, customers don’t think twice about clicking away to a competitor that recognizes them and caters to their interests. NetSuite gives you the tools to meet customer demands and integrate customer interactions with core systems for CRM, order management, support and financials. Below is a sneak peek at SuiteWorld ecommerce sessions; you can also check out the full abstract of eight tracks and 100+ sessions.

Our SuiteWorld Pre-Conference Training on Sunday and Monday, May 13–14, offers even more learning opportunities. Why not arrive in San Francisco early for more learning and more fun?