model has transformed the software industry, and unless your organization is
equipped to succeed in the world of recurring revenue, you risk being left
behind. This was the premise behind our recent webinar – 5 Keys to Success with a Recurring Revenue Model. Joining me for
the discussion were guest speakers Amy Konary, Research Vice President, Software, Licensing,
Provisioning and Delivery at IDC, and Rory Cameron, Senior Vice President
Corporate Development & Emerging Platforms at CallidusCloud.
from the subscription delivery model continues to rapidly outpace perpetual
license revenue in terms of growth rates, according to Konary, who shared
insights from IDC’s most recent research on the software licensing landscape.
Konary described the challenges associated with the recurring revenue and
subscription model for software companies and then offered practical advice on
how to overcome those challenges.
As a SaaS industry leader,
NetSuite has a great deal of insight into the world of recurring revenue. There
are a lot of moving parts, and it’s a slow building business (for example, the
booking is just the beginning) with a model-based approach to P&L. There
are more levels to pull, but none of those levers are fast-moving. Yet with the
right approach, the SaaS model has the potential to produce predictable revenue
are five keys to success that have allowed NetSuite to achieve rapid growth in
the world of recurring revenue:
- Automate your recurring
remove friction in the order to cash cycle
- Capitalize on your
renewals are key to sustainable growth
- Enable real-time 360 degree visibility across the
- Focus on the metrics that are critical for SaaS companies
- Keep the big picture
don’t lose track of non-recurring revenue streams
has undertaken to transition from a perpetual license delivery model to a
leading SaaS company. Rory Cameron shared the difficulties his organization
overcame during this journey, the results they’ve achieved, and how NetSuite
helped them realize their growth plans.
who have already adopted a recurring revenue model and those who are looking to
make this transition can both benefit from watching a recording of the webinar HERE. Feel free to leave
any follow-up questions below!
-Kim Odom, Director of
Vertical Marketing, Software at NetSuite