Posted by Branden Jenkins, GM for Global Retail, NetSuite
We recently sat down with Brian Kilcourse, Managing Partner of retail industry firm, RSR Research to discuss some of the key observations uncovered in their retail study, Commerce Convergence: Closing the Gap Between Online and In-Store.
In this second video of our five-part series, Brian shares some of the top retail challenges in providing seamless consumer experiences across channels - ecommerce, in-store, call center - and how retailers must learn how to blend processes and systems to overcome these challenges.
To learn more, download your complimentary benchmark report from RSR Research and NetSuite, Commerce Convergence: Closing the Gap Between Online and In-Store.
Be sure to watch for the third video in the Research Insight series where Brian discusses the steps toward achieving a blended digital and physical environment.
Watch the other Research Insight videos in this series: