Posted by Branden Jenkins, GM for Retail, NetSuite

A recent study from RSR Research, Commerce Convergence: Closing the Gap Between Online and In-Store, found that more than 90 percent of retailers believe that real-time inventory visibility across the enterprise is critical to their success.

In this final video within our five-part Retail Insights series, Brian Kilcourse, Managing Partner of RSR Research, discusses how modern retailers are using the top three “visibilities” into inventory, customer activity and real-time product information running across ecommerce, POS systems and call centers to their advantage to stay ahead in a fiercely competitive market.

To learn more, download your complimentary benchmark report from RSR Research and NetSuite, Commerce Convergence: Closing the Gap Between Online and In-Store.

Missed the past videos in the Research Insights series? Check them all out below.
· Why Today’s In-Store Customer Experiences are Inadequate
· Top Retail Challenges in Providing Seamless Consumer Experiences
· Steps Toward Achieving a Blended Digital and Physical Environment
· Top Lessons Retailers Can Learn from Consumers