Posted by Mark Troselj, VP and Managing Director for Asia Pacific and Japan, NetSuite
Retail used to be an in-person, in-store experience, but that has changed with most consumers today connected online all the time. An increased pace of life coupled with an increased technological capability has spurred on the development and demand for a multi-channel approach to retailing. Consumers are using websites, in-store displays, online review sites and social media to research and purchase products. We hear it all the time – “customers want an omnichannel experience.” But how do retailers create that omnichannel experience for their customers while running their businesses more efficiently and effectively?
If you're a retailer or ecommerce business, you don't want to miss the Online Retailer Conference & eCommerce Expo at The Royal Hall of Industries & Hordern Pavilion in Sydney, Australia on July 22-23, 2014. There will be workshops and speakers on everything to do with retail and ecommerce: website design and the customer experience, supply chain best practices, marketing automation, data-driven strategies, building an online business and more.
One featured speaker will be Rob Bogan, Vice President of International Systems at Williams-Sonoma, a chain of high-end homewares stores based in the U.S. and a NetSuite customer. Williams-Sonoma has successfully gone global, expanding beyond its U.S. markets to Australia. Bogan will give the International Keynote: Going Global in Just 3 Months: Williams-Sonoma Success Story on the first day of the conference. He will share how his company expanded into Australia, launching four individually-branded retail stores in Sydney. Powered by NetSuite, each store has its own ecommerce storefront, offering shoppers products for purchase in an integrated multi-channel experience.
On day two of the event, U.S. based Branden Jenkins, GM of Global Retail, NetSuite will speak on the Power Panel: Technology Innovations And Trends, where he and four other experts in the retail technology space will discuss current and upcoming trends and share insights into how retail technology innovation could take your business to the next level.
After the keynote and presentation, visit NetSuite's booth #3007 and learn about NetSuite's SuiteCommerce solution and how it unifies everything a retailer needs - order management, point of sale, marketing, merchandising, inventory, financials, and customer support - in one cloud-based platform. Then register to win a custom Fixie Bike, or fixed gear bike from CELL Bikes, another NetSuite customer who we helped grow by 60 percent and double its website sale conversions.
Learn more about our involvement at the event at our Online Retailer Conference & eCommerce Expo web page. Hope to see you at the NetSuite booth!