Posted by Adrian Bridgwater, Guest Blogger

For some partners, SuiteWorld isn’t just a place to go to tell prospects and customers about your product, it’s a place to go and have them teach you about your own product.

“Last year, we received some great feedback regarding an immediate need for invoice capture workflow automation, and enhanced payment automation options,” said Dan Parker, Director of Marketing for Piracle, a Salt Lake City-based AP and payment management tools company. “We’ll be launching our exciting new invoice and payment automation solutions at SuiteWorld 2015 based on this feedback.”

Piracle attended SuiteWorld 2014 as a gold sponsor and had “an amazing time” getting to know the people in the NetSuite community, according to Parker. The firm intends to take a similar product-centric demonstration-driven approach to its appearance in 2015, now as a platinum sponsor.

Designed for NetSuite users, by a NetSuite user, Piracle Pay Service allows NetSuite clients to process multiple payment types, including vendor payments, bill credits and customer refunds, to the same blank check stock and generate a variety of ePayment types. It offers an MICR (Magnetic Ink Character Recognition) laser check printing, ACH (Automatic Clearing House) , and PayPal payments using the SuiteCloud Development Network.

The company considers SuiteWorld a “learning-rich” environment where candid feedback by NetSuite users is invaluable in determining how it continues to develop its own solutions, Parker said.

And while Parker and his team have attended many industry shows like SuiteWorld in the past, NetSuite’s is unique because it represents a new breed of organizations.

“In several of my conversations throughout the show, the common thread was innovation, early adoption, and amazing velocity,” Parker said. “Every user’s business story was more exciting than the next. This was evident in the overall energy at the show.”

Come learn about the innovation and feed off the energy by registering for SuiteWorld 2015.