At NetSuite, corporate citizenship is about finding unique, innovative and effective ways to make a difference. Our program ( leverages our unique strengths—our software and our people—to provide product donations and pro bono service grants to charities and social enterprises globally.

The most impressive uniqueness, innovation and impact, however, comes from our grantees like Charity:water. This month they ran a campaign:

There are a billion people living without clean water. Four Septembers ago, we had a crazy idea. We asked our friends to give up their birthdays and ask for donations instead of gifts. We used 100% of the money raised to build water projects. Every year, it got bigger. We've now helped over a million people get clean water. This September, join us again. Watch the Trailer. Start a campaign. Give up your birthday. It can change the world.

The most unique thing about this campaign is not their use of birthdays, but the transparency with which they conduct their activities, providing videos and information about the wells they dig and the people that they serve.

Live Drill - No water for our birthday in Central African Republic from charity: water.

At, we’re proud that real time dashboards and cloud-based operations software can be a cornerstone of how organizations like charity:water operate–managing operations with a real time perspective on social impact.