NetSuite this week made it easier for customers to boost their marketing efforts, improve site design and integrate their website with popular applications with new SuiteCommerce extensions. These extensions empower non-technical users to quickly build outstanding customer experiences that will help businesses succeed not only online, but across all channels.
“We’re thrilled to offer business users another powerful way to enhance their online stores and keep customers satisfied,” Oracle NetSuite Vice President of Product Management Allison Auclair said. “Today, agility is key because customer preferences change so quickly, and extensions allow companies using SuiteCommerce to keep up with evolving trends.”
What kinds of extensions are available now?
Marketing extensions deliver popular functionality like showcasing best sellers/featured products, adding a blog or newsletter sign up box and supporting gift card balance inquiries. Design extensions add a photo gallery or slideshow, an interactive map for store location and different page layouts. Finally, integration extensions enhance your ecommerce site and online presence by leveraging tools like Google Analytics, live chat, Google Shopping and Facebook Dynamic Ads.
The beauty of extensions is they take the place of many customizations, eliminating the need to edit core code. Extensions are designed to upgrade seamlessly with each release, allowing customers to enhance their site in a way that's maintainable.
Creating better omnichannel experiences
Extensions are also a boon for omnichannel businesses that sell across physical stores, their own ecommerce website, third-party online retailers and elsewhere. With the Map & Contact extension, customers may find it easier to buy online, pick up in-store. Items that are especially popular in stores could be cross-promoted online in the “Best Sellers” category to fully capitalize on trending products. The blog and newsletter sign up are great tools to promote an end-of-season sale exclusive to brick-and-mortar stores.
Similarly, the Product Feeds extension puts inventory in the right format to create product feeds for Google Shopping, Facebook Dynamic Ads and price comparison sites. It will ensure brand consistency across channels and drive more sales.
Where can I access extensions?
Many extensions are already available on SuiteApp.com, with more coming soon. Users can easily activate extensions and check for upgrades in NetSuite’s intuitive extension manager.
For businesses with multiple ecommerce sites, extensions make it much easier and faster to give sites a common look and feel or launch new sites. No longer must developers spend hours customizing each site to maintain the brand’s style.
Upcoming extensions will support features like inventory display, item badges, product comparison and in-stock notification. In addition to extensions built by NetSuite – all of which are free – partners and clients can create extensions.
Extensions only add to the value of NetSuite’s unified ecommerce solution. Storing all real-time item, inventory, customer and order data in one place supplies insights that lead to better decision-making and makes seamless omnichannel experiences possible. Now more than ever, SuiteCommerce is an agile, extensible platform that changes and grows with your business.
Didn’t make it to SuiteWorld 2019? Check out netsuitesuiteworld.com in a few weeks to review decks from extension-related sessions and visit SuiteApp.com and Developers.suitecommerce.com to learn more about extensions.