Posted by Carlos Munoa, Principal, Ecommerce Marketing
Online retailers spend a considerable amount of time trying to create the perfect ecommerce website. However, all of this time spent trying to make sure everything is perfect doesn’t mean a thing if the website isn’t properly optimized for search engines and potential customers can’t find you.
Search engine optimization (SEO) is the key to getting customers to find your ecommerce site. There’s a lot to think about when it comes to SEO and it’s not always easy. We are here to help. Kicking off in February, we will be publishing a monthly series of articles focused on helping you execute a successful SEO strategy that will lead shoppers right to your ecommerce site.
Below is an overview of the topics that will be covered in our SEO strategy series. Be sure to subscribe to our blog or bookmark it so you don’t miss them!
Set Your SEO Strategy: How to do you plan to reach your goals? In this article we will outline the steps that can help you execute an effective SEO strategy for an ecommerce website including defining KPIs, measuring outcomes, refining to optimize success and more.
KPIs to Track: Tracking top KPIs are key to understanding how well your SEO strategy is working. They need to be monitored so that you can make adjustments if needed. This article will discuss KPIs such as organic traffic, organic goal conversion, organic ROI and more.
Managing Keyword Research, Topic Research and Data Collections: Without keyword research, you’re aiming your ecommerce strategy at nothing with no idea of how you got where you are, where you’re going or how much it’s costing your business. In this article, you’ll learn the steps needed to get your successful keyword research strategy started and how to collect and track your data.
Creating Quality Content: Google is now placing less value on links and more value on quality content, which means content is definitely king. This article will provide you with some guidelines on how to make sure your content is compelling and positions your business as a thought leader to Google.
Leveraging Multiple Channels and Other Types of Outreach: Having a multichannel strategy can help deliver a better overall customer experience and increase ROI. This article will provide some key tips on how to improve your SEO results by leveraging social media, third-party websites and more.
Technical SEO: SEO is about far more than keyword research, image tags and content. Sustained success depends on a well-architected website. This article will provide a guide to all the technical requirements of SEO: robots.txt, sitemaps, code structure, web semantics, taxonomy and more.
Keeping Up With the Rapidly Changing SEO Landscape: A best practice today may not be the same tomorrow. Search engines are constantly updating and adapting their algorithms, managing your SEO is an ongoing endeavor. How can retailers and website developers keep up? This article will help you stay on top of the constant changes, measure impact and adapt.
Go Live Checklist: Think you’ve got everything covered? Lots of people think they do only to find out they’ve missed a critical step. This article will provide the comprehensive checklist you need before going live. With lessons learned from hundreds of site launches, you won’t be repeating the mistakes of the past.
SEO is extremely important to the success of your online presence and we hope our new SEO Strategy Series will help you in making improvements to your SEO efforts throughout the year.