Posted by David Turner, Senior Director, EMEA Marketing
Last week, a record number of delegates attended NetSuite's EMEA Channel Partner conference in London - no surprise, as we've been signing up new channel partners all over the region in the last year - five were announced from around Europe just recently, along with one of Microsoft's largest partners in the UK.
We've also been building alliances with the major global systems integrators like Capgemini, Deloitte and Accenture in the region and they're gaining momentum rapidly. Why are we seeing this fast growth? Partners of all types are seeing the massive growth in demand for cloud ERP. Their customers want the agility, control, security and rapid deployment they get with cloud business software.
Oh, and the instant upgrades that keep them constantly at the forefront of the system's capabilities - able to implement the latest available features, without having to disrupt their businesses for months to implement the latest software. That way, they can spend more time on their core competency, innovation and delivering better services to their customers.
The IT partner community has a deep insight into customer demands in their specific markets or geographic areas. They also have an unrivalled level of experience and understanding of the different business software solutions on the market. They know which vendors offer true cloud solutions, and which legacy on-premise software vendors are struggling to reinvent themselves as the market leaves them behind.
The fact that so many are choosing NetSuite as their partner for cloud ERP is not just because we’re the number one cloud ERP provider (with more customers than anyone else in the world). It speaks volumes about our level of expertise, our product strengths and our unrivalled track record of meeting the business needs and requirements of customers from all different sectors, all over the world.