Contact:
Mei Li
Phone: 650.627.1063
E-mail: meili@netsuite.com
NetSuite, Inc.
ONLINE RETAILERS REPORT
INCREASED HOLIDAY SALES AND IMPROVED CUSTOMER SATISFACTION
BY USING ORACLE SMALL BUSINESS SUITE FOR E-COMMERCE
Small E-Tailers Deliver Amazon.com-like Customer
Experience
Oracle Small Business Suite Users Featured
in Business Week, Wall Street Journal and Gourmet Magazine
for Their Use of E-Commerce Technology
SAN MATEO, CA – December 22, 2003 – NetSuite,
Inc. today announced that its hundreds of online retailers
have reported increases in 2003 holiday sales by using
Oracle Small Business Suite for e-commerce. Oracle Small
Business Suite enables online retailers to create the
"holy grail" of Web sites – a dynamic,
database-driven Web store that automatically integrates
with back-office transaction processing and CRM –
all without writing a line of code. Oracle Small Business
Suite delivers this functionality for as little as $100/month
– less than most companies pay just to host a
static, non-transaction capable Web site. The Oracle
Small Business Suite name is used under license from
Oracle Corporation (NASDAQ: ORCL).
Turning a static Web site into an e-business destination
– where products and prices are dynamically updated;
inventory is tracked in real-time; each customer is
charged their own price level and displayed their own
content; orders are taken on a secure shopping cart
with fraud protection; multiple warehouses are instantly
notified for fulfillment; and customers can track their
orders and support tickets – has been a daunting
challenge for even the largest companies. It requires
tying together a Web site with separate on-site systems
for inventory, invoicing, shipping, customer service,
contact management and document publishing. An e-commerce
capable Web site can easily cost more than $100,000
to create.
Oracle Small Business Suite addresses these issues
by providing an easy to use, low cost solution that
makes the technical challenges of building an online
Web store as easy as point and click. From designing,
hosting and managing the Web site; to tracking customers
the moment they enter the site; to enabling online transactions
whether via credit card or purchase order; to automating
back-office inventory processes; to delivering unparalleled
online customer service such as 24/7 access to order
history, package tracking and multi-level support, Oracle
Small Business Suite handles it all.
"Oracle Small Business Suite enables companies
to build, host and manage Web stores that rival Amazon.com
in terms of end-to-end functionality," said Baruch
Goldwasser, Web store Product Manager for NetSuite.
"Our real-time integration with accounting and
inventory management, as well as customer service features
that increase loyalty while reducing support costs,
help make a 10-person company look like a 1000-person
corporation."
Many online retailers are touting the success of using
Oracle Small Business Suite for e-commerce. Just to
name a few:
Jubilee Chocolates (www.jubileechocolates.com),
Philadelphia – Jubilee Chocolates sells fine,
handmade, preservative-free confections whose ingredients
come from local farms that dot the Delaware valley.
Featured in major national publications such as Gourmet
Magazine and Business Week, Jubilee Chocolates has been
using Oracle Small Business Suite since the company
was founded in 2000. Because of Oracle Small Business
Suite's integrated Web store, CRM, and back-office ERP,
Jubilee Chocolates is able to increase busy season sales
while saving at least one mid-level executive position,
at $40,000 a year. Says CEO John Doyle: "What sets
us apart from our competitors is that we can immediately
respond to corporate customer requests. When customers
visit our Oracle Small Business Suite-powered Web Site
and fill out the online form, it goes right to our sales
team. That ability to have a full view and immediately
respond – whether it's an urgent 500 boxes or
just a gift quote – is helping us win more and
more corporate customers. Our sales have increased during
each of our three years with Oracle Small Business Suite,
and this holiday season will undoubtedly be our largest
ever."
Big Toy Express, Inc. (www.bigtoyexpress.com),
Northbrook, Ill. – When brothers Jody and Marshall
Murdough decided to go into business together, there
was never any question what they would sell: toys. It's
in their blood. In the early 1970's, their father founded
a small toy manufacturing company called Little Tikes.
Twenty years (and one success story) later, he started
over by founding yet another successful toy company
- Step2. The Murdough brothers were put to work early,
testing out their father's new toys and modeling for
his toy box images. When they grew older they worked
in both factory and office. No doubt – they have
learned what sells and doesn't in the toy industry.
After setting up three toy stores earlier this year,
the brothers also wanted to establish an online retail
destination in time for the holiday season. Oracle Small
Business Suite fit the requirements and within a month
of implementation the company's first goal – an
online version of Big Toy Express – was up and
racking in revenues.
"Our November Web store sales tripled over October,
and are on pace to triple again in December," said
Co-founder Jody Murdough. "Customer feedback has
been very positive – they love that the site is
so user-friendly – and we are thrilled that we
haven't encountered any bumps in the road even as our
business has grown so rapidly. Frankly, our Oracle Small
Business Suite Web store is performing the work of many
people, which has enabled us to focus more attention
on our physical store operations."
Mavrik Jewelry (www.mavrikjewelry.com),
St. Louis – In November of 2002 when Igal Alon
started a jewelry business from his one-bedroom apartment
in St. Louis, the last thing he imagined was one year
later having an established jewelry gallery with the
likes of Neiman Marcus carrying his imported handmade
Israeli necklaces and earrings. But Alon, whose holiday
sales have increased 200 percent over this time last
year, gives the lion's share of credit to Oracle Small
Business Suite Web store. "The flexibility of Oracle
Small Business Suite is unbelievable," said Alon.
"I have been able to do the work of many people
because with just a little bit of knowledge in a lot
of areas you can work wonders with this product."
Alon is also reaping the rewards of a distinct product
in a hot online market for jewelry, which The Wall Street
Journal recently spotlighted, along with shoes and luggage,
as one of the few retail markets growing far more quickly
online than its offline counterparts. Mavrik, which
means "shiny and brilliant" in Hebrew, is
succeeding because Oracle Small Business Suite brings
in customers everywhere from the Netherlands to Argentina.
"I am so glad that I bought Oracle Small Business
Suite. When my business started growing so fast, I didn't
have to scramble and say 'Oh I need that computer,'
or 'Oh I need that software.' It was the perfect strategy
because my business has grown without a subsequent need
to buy more technology."
Oracle Small Business Suite enables companies to manage
all key business operations in a single, integrated
system, which includes customer relationship management;
order fulfillment, inventory, finance and product assembly;
e-commerce and Web site management; and employee productivity.
In addition, Oracle Small Business Suite is delivered
as an online service, so there is no hardware to procure,
no large, up-front license fee, and no complex set-ups.
For more information about Oracle Small Business Suite
or NetSuite, Inc. visit: www.netsuite.com.
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