Contact:
Mei Li
VP, Corporate Communications
NetSuite, Inc.
Phone: 650.627.1063
E-mail: meili@netsuite.com
NETSUITE LAUNCHES NETCOMMERCE
NetSuite Vision of a Single, On-line
Solution Combining ERP, CRM and Ecommerce Operations
Realised
NetCommerce Integrates Ecommerce
Seamlessly with ERP/CRM, Providing a Complete Solution
for Multi-Channel Selling
LONDON – 24 June 2004 – NetSuite, Inc.
today announced NetCommerce, the first and only on-line
solution that seamlessly integrates website and Web
store functionality with financials, warehouse management,
sales and customer support systems. NetCommerce seamlessly
integrates with NetSuite's front-office and back-office
solution to make it as easy to deliver sales and service
on the Web as it is in person. In addition, NetCommerce
makes it possible for small and midsize companies to
deliver an "Amazon.com-like" experience for
their customers and partners, providing a complete view
of a customer's interaction with a merchant by simply
logging into a website. Finally, NetCommerce includes
powerful e-marketing capabilities that help in acquiring
new customers, as well as tracking the success of marketing
efforts.
For more information about NetCommerce, please go to
www.netsuite.com/uknetcommerce.
NetSuite's award-winning product offerings include NetCRM,
NetERP, NetCommerce, NetSuite and Oracle® Small
Business Suite. The Oracle Small Business Suite name
is used under license from Oracle Corporation (NASDAQ:
ORCL).
Customers expect a high-quality experience regardless
of the "channel" by which they encounter a
merchant – whether on-line, in-store, or on the
phone. As the Internet has become more heavily used,
most customers expect a merchant's website to be the
focal point of contact, consolidating the entire history
of their relationship – tracking packages, reviewing
past orders, viewing sales quotes, answering frequently
asked questions, and logging support calls.
However, in most companies, websites are add-on systems,
at best designed to deliver marketing content and accept
orders. These sites do not provide customer information
stored in separate systems such as accounting, warehousing
or support; nor do they consolidate offline sales and
communications. As a result, companies are forced to
spend an enormous amount of money and time attempting
to tie their websites to incompatible accounting, inventory
and customer management systems. For those that can't
afford such costly integration projects, the customer
experience is greatly degraded as information must be
re-entered in multiple systems, causing errors and delays
in servicing buyers.
NetCommerce completes NetSuite's vision to enable small
and midsize businesses to run their entire operation
on a single, on-line application. NetSuite's unique
design solves the system integration problem by building
the NetCommerce ecommerce solution on the same database
that holds the history of all customer transactions
and interactions with a merchant. When a customer logs
into a website built on NetSuite, they can see their
entire history with that merchant, regardless of whether
the interaction took place on-line or offline. With
NetCommerce, Web orders automatically update NetSuite
to reduce inventory, notify the warehouse for shipping,
create invoices for billing, and update customer records—eliminating
the need to re-enter Web orders into separate systems.
Since NetSuite websites are fed directly from a common
internal system that integrates inventory, accounting
and customer data, all information displayed on the
Web site – pricing, stock levels, promotions and
payment options – is done in real time. More than
1,000 companies currently use NetSuite to automate their
ecommerce operations (see accompanying release).
"To effectively compete today, small and midsize
businesses have to make the move beyond first generation,
ecommerce bolt-on website content and Web stores,"
said Gene Alvarez,
Vice President of Technology Research Services at META
Group, Inc. "Trading partner demands are driving
the move to second generation ecommerce – integrated
with customer facing and back office real-time business
processes and customer intelligence, all made simpler
and significantly cheaper than their other ecommerce
options to date."
"The new additions in NetCommerce make bringing
your business to the Web ridiculously simple and amazingly
powerful," said Zach Nelson, CEO of NetSuite. "With
traditional business applications, it is almost impossible
to extend internal business processes to the Web. With
the addition of NetCommerce to NetSuite, companies deliver
an Amazon.com-like experience that makes a small company
look as trustworthy and as efficient as their largest
competitor."
NetSuite includes core NetCommerce
functionality as a part of the base offering. Included
in NetSuite are:
- Ability to generate template-based websites complete
with pricing and inventory data held in NetSuite
- Transaction capabilities including purchase orders
and real-time credit card payments
- Order management with fulfilment and billing workflow
- Customer relationship management to record all
transactions and interactions
- Customer self-service portals to track shipments,
view orders, and manage support issues
- Affiliate and E-mail marketing tools and reports
to manage marketing campaigns including click-through
rates, ROI of each campaign and revenue generated
from each partner
- Personalised price lists and content
As well, NetCommerce extends NetSuite with two advanced
modules that make the application more powerful than
any stand-alone ecommerce product. NetCommerce Analytics
is the first and only Web reporting tool that can incorporate
transactional and customer-specific behavioural data,
going far beyond traditional Web analytics applications.
NetCommerce Site Builder enables companies to build
and manage entirely customisable sites built with any
tool (such as Macromedia Dreamweaver or Adobe Illustrator®)
that automatically links with NetSuite's accounting,
inventory and customer management capabilities in real-time.
It also enables companies to sell on-line in any language,
and in any currency chosen by the Web shopper.
NetCommerce Analytics includes
marketing, site abandonment and customer-specific reports:
- Marketing reports
measure revenue and traffic generated from a company's
various channels, campaigns and keywords. Using the
system's sales data, each report specifies the exact
amount of revenue generated from each marketing effort,
and breaks it down into average revenue per visitor
and revenue per customer. Conversion and visitor activity
reports tell you how many leads became customers;
how many customers visited repeatedly; the average
numbers of visits, page hits, and more.
- Customer reports
provide detailed information of every Web activity
performed by each customer. Find out what is in their
shopping cart, how many times they have visited, what
pages they viewed, when they viewed each page, and
how they found your site. Drill-down on any keyword,
referrer or page hit report to discover exactly which
customers comprise the aggregate list.
- Cart abandonment reports
provide aggregate and detailed information on shopping
patterns. Overall abandonment rates can be measured
for any date range. Item specific reports measure
abandonment on a per item basis. Abandonment rates
can be e-mailed to merchants several times a day,
highlighting unusual shopping patterns.
NetCommerce Site Builder
includes powerful design, search and international functionality:
- Site development tools
provide the flexibility designers need to build custom
database-driven sites, while allowing non-designers
to dynamically update their site with ease. Hosting
capabilities allow Web designers to upload sites built
using their preferred tools, and then convert the
static site into a database-driven platform by using
tags to easily access any product or customer information
stored in the NetSuite database. The database-driven
site can display dynamic information, such as customer-specific
items, prices, quotes, and documents. Best of all,
site information can be instantly updated by non-designers
via a simple point-and-click interface.
- Multi-national functionality
includes multi-currency, multi-domain and language
localisation. Merchants can offer their products in
multiple currencies, allowing customers to view and
pay in their local currency. Multiple sites can be
published, allowing each site to have its own domain
name, language and look and feel. Language localisation
allows each merchant to customise every line of text
on their site, including the checkout process and
warning messages.
- Advanced search tools
provide merchants with extremely customisable search
forms. Each search form can query any item field in
the database, can determine the result fields, and
can limit results based on any criteria such as price
or manufacturer. Multiple search forms can be published
to a website, further targeting results.
Pricing and Availability
NetSuite includes core NetCommerce functionality. The
new NetCommerce Analytics and NetCommerce Site Builder
Modules will be available in the summer, with pricing
announced at that time.
For more information about NetSuite visit: www.netsuite.com/uk
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