DOMIN-8 ENTERPRISE SOLUTIONS TIGHTENS ITS GRIP WITH NETSUITE BUSINESS SOFTWARE, REPLACING MICROSOFT DYNAMICS GREAT PLAINS AND SALESFORCE.COM
After Business Consolidation of 8 Competitors in Multiple Countries, Tripling Staff and Adding Complexity, Domin-8 Turns to NetSuite OneWorld for Managing End to End Business Operations Worldwide
SAN MATEO, Calif. and MASON, Ohio — April 17, 2008 — NetSuite Inc. (NYSE: N - News), a leading vendor of on-demand, integrated business software suites that provide Accounting / ERP (Enterprise Resource Planning), CRM (Customer Relationship Management) and Ecommerce software for small business, medium-sized organizations and divisions of large companies, announced that Domin-8 Enterprise Solutions, the leading provider of integrated business software and solutions for the residential property management industry, has completely integrated its business operations on NetSuite OneWorld. With the order and stability NetSuite's end-to-end solution provides, Domin-8 has successfully integrated several acquired businesses in a short period of time, saving $300,000 in salary costs through efficiency and automation. To do this, it had to replace its legacy Microsoft Dynamics GP ( Great Plains), and other CRM products, such as Salesforce.com, that it inherited from the acquired companies. Domin-8 relies now on NetSuite as its business operations solution. Sales, marketing, accounting, analysis, reporting, multi-geography and multi-currency management are all managed through NetSuite OneWorld and the company is now implementing customer maintenance and automated renewals tracking. For more information on this story please visit www.netsuite.com/domin-8.
Challenges abounded after Domin-8 Enterprise Solutions acquired eight competitors in a short 18-month span, more than tripling its staff. Many geographical and logistical issues needed to be dealt with to effectively manage the organization. With sales, support, and development operations distributed in several locations across the U.S. and Canada, Domin-8 knew that it needed a business solution which could thoroughly consolidate all of its interests without sacrificing capability. The company operated for a short time on its legacy Microsoft Dynamics Great Plains system and inherited systems — including front-end systems MS-CRM and Salesforce.com — of the formerly independent firms, but inefficiencies and overlap made it clear that a fully integrated approach was needed.
"We had no visibility, no consolidated reporting, all of the problems you would expect from disparate systems," said Tom Thistleton, COO of Domin-8 Enterprise Solutions. "Our salespeople needed to know how to use three or four legacy systems just to generate business."
NetSuite was the natural choice for Domin-8's business consolidation of its operations, located in several cities across the U.S. and Canada. Thanks to NetSuite OneWorld, all of Domin-8's business activity, including full customer and transactional data, is available in a single, unified application. Such clarity and efficiencies have enabled Domin-8 to grow rapidly without the need to hire numerous additional administrators and support staff, making it possible for sales and marketing managers to oversee efforts taking place in dispersed geographies and deep product lines.
Integrated reporting has made it easier for Domin-8's sales and marketing managers to meet corporate goals by analyzing performance on several dimensions, including market segment, product group, and salesperson. Much of Domin-8's strategy relies on retaining and upselling existing customers, and the single customer record base gives the company a clear path to meet customers' needs as the property management marketplace evolves. NetSuite OneWorld's multi-currency support has made Domin-8's international operations much easier to manage as well. True budget-to-actual tracking can be done across the enterprise, allowing Domin-8 to drill down on every cost and revenue line item on its income statement transparently across the various borders.
Domin-8 is still growing, as is its reliance on NetSuite. "As an investor-backed, high-growth company with fairly complex international operations, we needed a comprehensive solution, and we are very comfortable with the depth and power NetSuite OneWorld provides," Thistleton said.
About Domin-8 Enterprise Solutions
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